DaMENSCH, a D2C premium menswear brand, has taken moment marketing to the next level by creating an ad that focuses on the brand’s commitment to conscious fashion.
The ad, which is 15 seconds long, aims to inspire young people to choose fashion that is environmentally friendly and sustainable.
The ad was released in conjunction with the launch of the movie Avatar: The Way of Water, and is intended to capitalize on the larger conversation about consciousness that the movie is driving.
Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said “Moment marketing is about capturing a topical content and driving the brand message effectively. We believe the conscious fashion narrative that DaMENSCH has been driving gets leveraged even more effectively when combined with the impact of the mindset that one is in while watching a movie like Avatar- the way of water.
2700 Ltrs of water is how much one saves when they choose to buy a DaMENSCH bamboo vest, 50% less energy gets consumed because we use high IQ dyes and 4 fewer plastic bottles go to ocean when we recycle them to make our polos”
