Mumbai: Dazller Cosmetics, a brand under Aravind Laboratories that has been celebrating Indian beauty for nearly a century, has announced its partnership as the Official Beauty & Makeup Partner of Kolkata Knight Riders (KKR) and Punjab Kings (PBKS) for the 2025 T20 season.
This marks Dazller’s third consecutive year collaborating with T20 teams, reaffirming its commitment to blending beauty with the passion of cricket in India’s most-watched sporting event.
Known for its bestselling Lip Colours and Nail Polishes, alongside a wide range of eyeliners, mascaras, and lipsticks, Dazller has built a strong reputation among beauty enthusiasts. With expansion plans focused on North and Northeast India, this association allows the brand to reach an even broader audience.
Aaditya Hariprasad, Executive Partner at AVL, shared his excitement about the partnership, “Our past partnerships with T20 teams have been an incredible experience, made even more rewarding by the overwhelming support from the teams and their fans. Cricket plays an integral role in shaping youth culture in India, and after the national team’s recent trophy-winning success, 2025 promises to be an even more exciting year. We are thrilled to be part of this celebration once again and look forward to an exciting season ahead.”
Despite being one of India’s largest cosmetic brands, Dazller continues to focus on delivering high-quality products with a customer-first approach.
As part of its ongoing innovation, the brand is launching the All Day Lip Colour Quick-Dry, an extension of its popular All Day Lip Colour range. This lightweight, smudge-proof, long-lasting formula is designed for modern, on-the-go consumers, ensuring effortless beauty that keeps pace with fast-moving lifestyles.
Dazller’s association with T20 cricket has strengthened over the years. In 2023, the brand partnered with Sunrisers Hyderabad (SRH), followed by Lucknow Super Giants (LSG), Punjab Kings (PBKS), and SRH in 2024. Each season, Dazller deepens its connection with cricket fans, seamlessly merging the world of beauty and sport.
