Bengaluru: DDB Mudra has appointed Priya Shivakumar as the new Creative Head for its South region, marking a significant addition to the agency’s leadership team. In her new role, Priya will work closely with Rahul Mathew, Chief Creative Officer of DDB Mudra Group, and share leadership responsibilities with Menaka Menon, President – Growth and Strategy.
Priya joins DDB Mudra from Wunderman Thompson (JWT), where she quickly ascended from Executive Creative Director in Chennai to Chief Creative Officer for the South. With over two decades of experience, her creative leadership has earned numerous accolades, including Cannes Lions, D&AD Pencils, One Show Pencils, and Spikes Asia awards. Notably, her recent work on the powerful “Hidden Truth” campaign addressing domestic violence received widespread recognition.
Expressing her enthusiasm for the new role, Priya stated, “I’m thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands. These are exciting times where you can take storytelling to new and unexpected places…through technology, craft, or experience. I’m looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories.”
Rahul Mathew highlighted the agency’s commitment to evolving its offerings in the South, aiming to go beyond national campaigns by providing specialized expertise for the five southern markets. He emphasized Priya’s unique ability to capture local cultural nuances and execute them to international standards, stating, “I’m excited to have her partner us in our journey.”
