Mumbai: DDB Mudra Group has appointed Ashna Nandrajog as Senior Vice President – Business and Mohini Varma as Executive Vice President – Planning, reinforcing its leadership team to drive strategic growth and innovation.
With 20 years of experience, Nandrajog has worked across agencies such as Contract, FCB Ulka, Ogilvy, and Publicis Capital, managing brands like Bata, Ford, and Maruti Suzuki.
Varma, a former NDTV correspondent turned strategist, has been instrumental in crafting brand narratives for companies like Netflix, Google, and PepsiCo while working at Toaster, FCB, and JWT.
Welcoming the new leaders, Ashutosh Sawhney, President, DDB Tribal, said, “We’re scaling new heights, pushing boundaries, and hungrier than ever. The industry thrives on exceptional talent, and in Nandrajog and Varma, we’ve found the perfect blend of fire and maturity to capitalize on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams.”
Expressing her excitement, Ashna Nandrajog shared, “In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I’m thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I’m eager to contribute to DDB’s continued growth and success.”
Echoing this enthusiasm, Mohini Varma added, “At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I’m excited to co-author the next chapter of growth for our dynamic brands.”
