New Delhi: Football fever has gripped India, and how! With the 4th edition of the Indian Super League (ISL) just around the corner, Rooter, the world’s first sports fan engagement platform, is adding to the fervour with an exciting partnership with Delhi Dynamos FC. Rooter will be the official fan engagement partner for the ISL club as a part of the association, which is aimed at expanding the team’s fan base in Delhi/NCR and North India. The partnership with the two-time ISL semifinalists is Rooter’s second with an ISL club; the platform was previously brought on board by Ranbir Kapoor-owned Mumbai City FC as its fan engagement partner.
One of the most exciting teams in the ISL, Delhi Dynamos has seen iconic international players such as Florent Malouda, Bruno Pelissari, Toni Doblas, Gustavo Dos Santos, and the legendary Alessandro Del Piero don its colors. This year, the club is aiming to bring talented Indian footballers to the fore, with a special focus on the youngsters. As its fan engagement partner, Rooter will be reaching out to the Dynamos fans from Delhi/NCR and the rest of North India with unique and interactive fan engagement opportunities, giving them even more reasons to cheer. Being a multi-sport platform, it will also aim to convert fans following other sports into Delhi Dynamos followers specifically and football generally, as well as to augment club revenues by promoting sponsorships.
Rooter will also help Delhi Dynamos in creating sales opportunities for match tickets and club merchandise by making them available to fans engaging with the club on the app through a preset email. Fans can also look forward to receiving real-time updates, stats, and data insights for all Delhi Dynamos matches, which will be powered by Rooter’s association with Opta, the world’s largest sports data provider.
Commenting on the association, Piyush, Founder and CEO, Rooter said, “The ISL has been a revelation in popularizing football amongst sports enthusiasts in India, and teams such as Delhi Dynamos have played a significant role in creating a solid fan base for the sport. Through our association with Delhi Dynamos, we are looking forward to expanding and strengthening the bond between the club and its fans through innovative in-app features such as live match prediction, quizzes, trivia, contests and expert insights. With Rooter, Dynamos fans will get a chance to remain virtually connected with their favorite team and like-minded enthusiasts on a platform that guarantees unparalleled engagement and a highly rewarding experience.”
In order to further establish the distinguishing presence of Delhi’s fans, Rooter will create a separate Team page on the app where fans can directly view the team’s scores, stats, and inside stories. It will also provide the Dynamos fans to engage with the team and other fans on dedicated live chat forums.
Commenting on the role of the association in enhancing the Dynamos fan base, Delhi Dynamos FC CEO Ashish Shah said, “As a football club, it is important to keep the fans engaged throughout the course of the season and Delhi Dynamos is glad that Rooter will be helping us in this cause. The app will help the fans in getting more in-depth knowledge of how their stars performed on the field and in addition it gives the club an opportunity to connect with a wider base of audience who share their love for Delhi Dynamos”
Fans of Delhi Dynamos can also look forward to interacting with their favorite players on the Rooter app or via social media. With the excitement for the Beautiful Game gripping India and Rooters geared up to set the digital world a buzz with their loud cheers, this ISL will be a season to look forward to!
