Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Demand for Digital Skills Ascending with Data Analytics witnessing over 450% increase: Quess Report

by MN4U Bureau
December 18, 2021
in Featured, Analysis
Reading Time: 4 mins read
A A
Demand for Digital Skills Ascending with Data Analytics witnessing over 450% increase: Quess Report
Share Share ShareShare

Mumbai: Upskilling across industries has been a strategy adopted by companies over the last year to bridge the emerging skill gap in India. Data from Quess, leading business solutions provider and India’s largest private-sector employer, reveals that the demand for talent with digital skills such as Testing, Platform Technologies, Java Technologies, Cloud Infra Technologies, and Data Analytics, among others, has seen a surge since last quarter.

Although growth in demand has risen in absolute numbers, the rate of increase from June-July-August 2021 has been steady. Nevertheless, the skill mix contributing to the highest demand continues to be volatile.

The search for top tech talent this year has unfurled into an unprecedented battle, reflecting the accelerated adoption of digital business models in organizations industry-wide. Technology giants as well as start-ups are witnessing double-digit growth and are ramping up their teams by employing more people than ever before, to combat rising attrition and meet their manpower needs amidst the ‘Great Resignation’.

Staffing and recruitment firms are in great demand as organizations seek to fulfil their manpower mandates of resources with niche and super-niche tech skill sets. As per a report by market intelligence firm UnearthInsight, India’s IT services industry is likely to see a gross employee addition of around 450,000 in the second half of FY22. To service this workforce pipeline, unique talent solutions are being devised to ensure shorter time-to-hire and greater cost optimization.

Top 5 Digital Skills in Demand

The top 5 digital skill domains in demand in Sept-Oct-Nov 2021 are Testing, Platform Technologies, Java, Cloud Infra, and Data Analytics. In Sept-Oct-Nov 2021, the role of Testing has seen an ↑18% increase in the total number of open positions, compared to Jun-Jul-Aug 2021, bringing it to the top of the list for digital skills in demand. Platform Technologies come in at the second-highest position in demanded roles, with a small decrease in demand from the previous time period. Similarly, Java Technologies continue to be in the top 5 list and exponential growth in demand for roles in Cloud Infra (↑131%) and Data Analytics (↑454%) has been witnessed.

Note on Overall Skill Demand For 2021

The overall demand for digital skills in 2021 (Apr-Nov ’21) is largely consistent with the demand during Sept-Nov ’21. The top digital skill domains for Apr-Nov 2021 are Testing (12%), Java (10%), Platform Technologies (9%), Cloud Infra (5%), Database Technologies (5%), Business Analysts (4%) and Data Analytics (3%). A city-wise break-up highlights that the IT hubs reigned supreme: Bengaluru leading the pack (40%), followed by Hyderabad (20%), Pune (18%), Chennai (10%), NCR (5%).

City-Wise Demand for Digital Skills

Analysing the overall geographical spread for the top 5 digital skills, the IT hubs emerged unmatched in their demand. Bengaluru witnessed the lion’s share of demand (54%), followed by Hyderabad (15%), Chennai (11%), Pune (8%), and lastly NCR (7%). As per Quess’ client data, a skill-wise break-up highlights that Bengaluru had the highest demand for every digital skill by a large margin; Testing Technologies (43%), Platform Technologies (85%), Java Technologies (41%), Cloud Infra Technologies (65%), and finally Data Analytics (62%). Nevertheless, Hyderabad demanded significant manpower in Testing Technology roles, comprising 28% of overall demand.

Factors Leading To Demand Creation

Growth in the digital economy, fuelled by the increasing Cloud enablement among tech giants, is a primary contributor to the surge in demand for digital skills. Large digital transformation deals, hybrid cloud adoption, automation of front-end and back-end systems, and investments in tech-enabled assets have underpinned the business performances and manpower hiring sprees in the last leg of 2021.

As the demand for automation rapidly increases, accuracy in operations becomes a top priority. Hence, the testing domain leads the pack in digital skills as validation of systems and quality control are crucial for business continuity. Further, Data Analytics witnessed more than 450% growth as nearly all companies have adopted big data and analytics in their technology repertoire. A report by the World Economic Forum found that 96% of companies are definitely planning or likely to plan to hire new staff with relevant skills to fill future big data analytics-related roles in 2022. This is most likely going to be the most in-demand role in 2022.

Overall, as industries continually renew and chart their digital priorities and implement technology transformations, the demand for digital skills will ascend.

Vijay Sivaram
Vijay Sivaram

Vijay Sivaram, CEO, Quess IT Staffing commented, “As the great resignation moves towards a great migration, the talent market will undergo a lot of changes. With the slow opening of borders, we expect to see more opportunities arising in Tier 2 cities. Talent may also leave the country, as international borders open and give way to lucrative offers. However, with Omicron playing spoilsport, the industry’s back-to-office plans have been foiled.

Further, with the fresher talent pool being trained to enter the workforce, the hiring curve has become steeper. Today, campus hiring programs for not only Tier 1 but also Tier 2 colleges are a significant aspect of talent acquisition strategies. This shift in candidate profile and experience will result in a notable transition of teams.

In terms of retention strategies, organizations will continue to focus on employee experience management and develop employee programs that circle around learning, benefits, and culture in 2022. Now more than ever, talent attraction is a key strategy in board rooms, with strategists seeking new models of manpower fulfillment. Thus, we see a rise in demand for contract hire, the gig work model, and hire-train-deploy programs. Further, with the demand for recruiters continuing to surge upwards, the RPO (Recruitment Process Outsourcing) model is more in demand than ever before. 

Lastly, while December is generally a silent month, we expect to see continued action and hiring during this quarter.”

Tags: Cloud Infra TechnologiesData AnalyticsJava TechnologiesPlatform TechnologiesQuess ReportVijay Sivaram

RECENT POSTS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

Read moreDetails
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

Read moreDetails
Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Analysis

Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report

December 4, 2025
0

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...

Read moreDetails
Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast
Analysis

Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast

December 4, 2025
0

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...

Read moreDetails
59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Analysis

59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC

December 3, 2025
0

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report...

Read moreDetails
50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital
Analysis

50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital

December 3, 2025
0

Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.