Mumbai: Dentsu India has announced the return of Vishal Nicholas as Executive Vice President & Head of Strategy & Solutions for Dentsu BX, following a pivotal tenure at fintech startup Jupiter.
In this role, Vishal will report to Narayan Devanathan, President & Chief Strategy Officer, South Asia, and will play a crucial part in enhancing the network’s industry-first business transformation practice. He will work closely with the dentsu leadership team to accelerate the deployment of transformative solutions across India.
Vishal’s reappointment comes as Dentsu BX expands its footprint in India, marking a significant step in the network’s evolution into a Marketing x Technology x Consulting powerhouse. His return underscores Dentsu India’s commitment to bolstering its talent pool and focusing on delivering outcome-driven solutions. With his deep expertise and extensive experience in crafting market-winning strategies, Dentsu BX is poised to better empower businesses to seize new growth opportunities.
During his previous tenure at Dentsu, Vishal served as EVP & Head of Strategy (South & West) for Dentsu Creative, where he spent over seven years. He has also held key positions at leading agencies such as Lowe Lintas and McCann, driving strategies for major brands including Ikea, Myntra, TVS Motors, Toyota, Tata Tea, ITC Aashirvaad, and Britannia. Throughout his career, Vishal has received multiple EFFIE awards across India and the APAC region, establishing his reputation as an industry leader and a champion of effective, results-driven marketing strategies.
Commenting on Vishal’s appointment, Narayan Devanathan said, “Vishal is one of those rare combinations of brilliantly nice guy, reckless optimist and positive skeptic. He starts by presuming that a new way is possible and then goes about creating it by asking why and why not about the old ways. In short, he’s a wonderful partner to have by your side to create the Next Practices that will define and win the future for clients – exactly our stated agenda at Dentsu BX. We are naturally thrilled to welcome Vishal back to the dentsu family.”
Vishal Nicholas added, “Homecomings are always special. The familiarity of dentsu and the uncharted territory of Dentsu BX – one couldn’t ask for a better combination. It is easy to replicate Best Practices but at Dentsu BX we’re all about creating Next Practices which call for rigour, clarity, and most importantly, imagination. We’re already in the midst of creating Next Practices for some of our clients and can’t wait to see them come to fruition soon.”
