Dentsu Creative India has announced the expansion of its mandate with healthcare products company TTK Healthcare. The agency will now manage the social media and media duties for three of its brands – Skore, Eva and MsChief. The account will be serviced from the agency’s Mumbai office.
Dentsu Creative started its partnership with TTK Healthcare, with the sexual wellness and pleasure brands Skore and Eva. They work in the female personal enhancement space. The agency then took on one more brand – MsChief, which is TTK Healthcare’s latest foray in the sexual pleasure space, targetted at a female audience.
As per the mandate, Dentsu Creative India will provide end-to-end social media and performance media solutions for the three brands. The agency will create digital campaigns. The scope of work includes managing social media platforms, planning, and buying media strategically – designing digital creatives, and executing content marketing strategies for the brands.
Arjun Siva, DGM – Digital Marketing and eCommerce, TTK Healthcare said, “We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.”
Sahil Shah, President – Digital Experience, Dentsu Creative India added, “With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.”
Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative commented, “We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.”
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