Mumbai: Dentsu Creative Isobar has announced the appointment of Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, strengthening the agency’s commitment to culturally resonant, commercially impactful, and creatively ambitious campaigns.
Reporting to Abhijat Bharadwaj, Chief Creative Officer of Dentsu Creative Isobar, the duo will lead the agency’s creative vision across a rapidly growing portfolio of brands. Their mandate includes crafting campaigns that blend cultural insight with business objectives, appealing to modern India while honoring the nation’s traditions, ethos, and vibrancy.
Dhruv Tiwari, formerly of DDB Mudra, has a track record of transforming creative teams into award-winning powerhouses. His work spans iconic campaigns for McDonald’s, Royal Enfield, Kent RO, and DLF Mall of India, earning recognition at Adfest, The Abbys, and Kyoorius. Known for combining innovation with measurable business impact, Dhruv’s campaigns have become cultural touchstones for millions of Indians.
Zubin Jauhari returns to Dentsu, bringing over a decade of experience shaping brands into cultural landmarks. He has created internet sensations for Swiggy, Flipkart, Airtel, ITC, and global giants such as Google and Facebook, and played a pivotal role in establishing Ola Electric as India’s top EV brand. Zubin’s work has been recognized with Cannes Lions, Spikes Asia Grand Prix, and Kyoorius Black Elephant awards.
Speaking on the appointments, Abhijat Bharadwaj said, “Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. Dhruv and Zubin are exactly the leaders we need to drive our vision forward. Together, we are gunning for greatness.”
Dhruv Tiwari added, “I’m here to stir things up – to craft work where creativity, tech, and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook.”
Zubin Jauhari commented, “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry and help define the future of creativity.”
Sahil Shah, CEO of Dentsu Creative Isobar, emphasized, “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking. Supported by our 150+ creative team, they will help craft transformative campaigns for brands and society while fostering a culture that empowers our people to dream bigger and create bolder.”
With these appointments, Dentsu Creative Isobar reinforces its focus on new-age creativity that merges cultural insight with ambitious storytelling, setting the stage for campaigns that resonate across India while aspiring to global benchmarks.
