Mumbai: Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the esteemed diamond jewellery brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office, marking the beginning of an ambitious new chapter in Forevermark’s brand evolution.
With this partnership, Dentsu Creative Isobar will play a crucial role in shaping a compelling brand identity for Forevermark, reinforcing its position in the luxury diamond jewellery segment. The agency will develop an innovative and emotionally engaging storytelling approach that resonates with the modern consumer, seamlessly merging heritage with contemporary luxury.
Dentsu Creative operates with the philosophy of ‘Transformative Creativity,’ unlocking exponential growth through campaigns that drive positive impact across people, businesses, and society. The partnership with Forevermark is a testament to this vision, with an all-new brand campaign set to launch later this year, reimagining the brand’s narrative in the ever-evolving jewellery market.
Amit Pratihari, Managing Director, Forevermark India, shared his thoughts on the partnership, “India has a deep-rooted love for natural diamonds, and Forevermark celebrates that connection by bringing the world’s most beautiful, rare, and responsibly sourced diamonds to discerning consumers. Backed by De Beers’ 135-year legacy of diamond expertise and integrity, we are committed to offering jewellery that is not just exquisite but also carries a promise of authenticity and responsibility. With Dentsu Creative Isobar on board, we look forward to strengthening our brand presence in India by creating campaigns that not only reflect our values but also resonate with the modern Indian woman—her aspirations, her milestones, and her ever-evolving journey.”
Adding a global perspective, Shweta Harit, SVP, Forevermark Global, stated: “India is a key strategic market with a strong appetite for accessible luxury, making it an essential part of our growth journey. Forevermark speaks to the self-assured optimist—someone who acknowledges every chapter of her life and chooses to celebrate it with meaning. With Dentsu Creative Isobar as our partners, we are crafting a differentiated campaign that aligns with the brand’s global ideology, bringing alive the significance of a woman’s journey through the timeless beauty of natural diamond jewellery. By blending international codes of storytelling with Forevermark’s promise of rarity, beauty, and authenticity, we aim to inspire and connect with a new generation of diamond lovers worldwide.”
On securing the mandate, Simi Sabhaney, Chief Growth Officer, Dentsu India, remarked, “In our first interaction with the Forevermark team, we saw an opportunity to co-create something momentous; beautiful; and lasting, yet modern. Not much later, we realised that we would enjoy the chemistry between teams just as much! India is one of the world’s biggest and most complex jewellery markets, and this could be a ‘Make in India, make for the world’ brand.”
Sahil Shah, President, Dentsu Creative Isobar, further emphasized: “We are truly excited about the opportunity to bring such an iconic brand with a deep legacy to new-age consumers in a fresh, modern avatar. This collaboration will enable us to own and deliver the end-to-end creative, ensuring that Forevermark’s communication is consistent across all platforms and mediums. As a new-age creative agency, we will remain committed to blending the timeless elegance of luxury with the spirit of modernity. We’re excited to bring brand and digital-first thinking with modern ideas, setting new benchmarks for excellence in the luxury space. Exciting times ahead, for sure!”
