Mumbai: Dentsu Creative Webchutney has been appointed to handle the strategy and creative mandate for RAK Ceramics India and KLUDI India following a multi-agency pitch. The accounts will be managed from the agency’s Bengaluru office, marking a significant collaboration in India’s rapidly growing home solutions sector.
RAK Ceramics, one of the world’s largest ceramic brands with operations in over 150 countries, is preparing to launch a bold brand refresh in India. KLUDI, the luxury German sanitaryware brand celebrated for precision engineering and iconic design, aims to elevate contemporary Indian bathrooms with sophistication and innovation. Together, they represent the future of aspirational, world-class living spaces in India.
Commenting on the partnership, Anisha Agarwal, Head Marketing, RAK Ceramics India Pvt. Ltd. & KLUDI India Pvt. Ltd., said, “This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, Dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead!”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added, “RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by Dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”
