Mumbai: Dentsu Aegis Network and Times Centre for Learning Ltd., under its brand TimesPro have announced a first-of-its-kind collaboration in India. This exclusive collaboration will offer a ‘Post Graduate Diploma in Digital Marketing’ in Bengaluru, Mumbai and Delhi. A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing.
The program is scheduled to begin from 31st January 2017 and will be available forgraduates, especially from marketing, retailingand the advertisingsectors.
With domain expertise, Dentsu Aegis Network has assisted TimesPro to curate a robust educational program to provide thorough and professional training to the entry-level professionals in digital marketing. The course offers a total of 450 hours of instructor-led training, immersions and eLearning.
The program is ideal for students and professionals who are willing to pursue a career in Digital Marketing. The teaching faculty includes some of the prominent names from the industry, including from the digital agencies of Dentsu Aegis Network, who will provide insights on the best practices and latest trends and innovations in the digital marketing segment. Each course aspect will be addressed separately by the relevant industry expert. One of the key features of the course – ‘Immersion program’ enables students to achieve extensive mastery in a relevant topic or aspect of digital marketing. The program will allow students to practically experience the howDigital Marketing Campaigns are actually executed. This will further widen their knowledge and perspective on the subject.
Speaking about the association, Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network said, “Digital marketing is the fastest growing part of the advertising and marketing industry. Being Digitally Ahead and being the domain experts in Digital, through our digital companies like Isobar, iProspect, WatConsult, DentsuWebchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry. We hope that thousands of students will benefit from this program.”
Mr. Anish Srikrishna, President, Times Centre for Learning Ltd. (TCLL), said, “We are glad to be associated with Dentsu Aegis Network, who have conceptualized their years of domain expertise in the form of a course for the next generation professionals. Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Many companies have started to realize the untapped potential and value proposition brought by digital marketing to drive company’s success. Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments. We shall facilitate the course in across four major cities in India.”
On completion of the course, students will become the all-round professional experts in digital marketingfield with effective knowledge of digital consumer behavior and proficiency in digital marketing tools and analytics. After the successful completion of the course, the top candidates will find placement opportunities in the various companies of Dentsu Aegis Network and TCLL among other top e-commerce and digital companies in the country.
India’s digital marketing requirement is growing year on year due to the shift in the mindset of the consumers. Today, the internet plays a significant role in everyone’s daily life which has created a dire need for businesses to effectively reach out to their target audiences.
