Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has awarded the integrated media mandate for its Shaving Category to dentsu X. The account was secured after a competitive multi-agency pitch and will be managed from dentsu X’s Gurugram office.
Under this mandate, dentsu X will focus on innovative strategies to uniquely position the brand in the market. By integrating creativity, technology, and strategic insights, the agency aims to create transformative brand experiences that challenge traditional norms. Its experienced team will lead media planning and execution across various channels, including TV, print, radio, cinema, OOH, and digital, to drive impactful results for the shaving product line.
Dentsu X India provides a wide range of services, including advertising, marketing, strategic planning, and digital solutions, ensuring a comprehensive approach to enhancing brand presence and performance.
Commenting on the partnership, Jose Leon, CEO, dentsu X India said, “We at dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence.”
Anita Kotwani, CEO Media, South Asia, dentsu added, “We are excited to embark on this strategic partnership with Vi-John, a brand that holds a deep-rooted legacy in the Indian market. At dentsu X, we pride ourselves on creating transformative experiences. This collaboration presents opportunities for us to craft innovative strategies that align closely with their distinctive vision. By combining our expertise with their dynamic spirit, we are confident in creating something truly exceptional.”
Ashutosh Chaudharie, General Manager Marketing, VI John commented, “We are happy to partner with dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both – experience in handling large-scale FMCG brands along with the expertise of giving customized media solutions that are market-specific. denstu X was a clear choice and we are excited to work with them to meet our business objectives.”
