Mumbai: dentsu X India has bagged the integrated media mandate for Okaya Power Private Limited, a prominent name in India’s power solutions landscape. The win follows a multi-agency pitch process and will be serviced out of the agency’s Gurugram office.
Under the new mandate, dentsu X will be responsible for end-to-end media strategy, planning, and investment management across traditional and digital platforms. The agency will leverage its data-driven approach and technology-led capabilities to design performance-oriented media solutions, driving Okaya’s brand growth, visibility, and consumer engagement.
The partnership comes at a pivotal time for Okaya Power as the brand looks to scale its sustainable energy offerings and reinforce its position in the rapidly evolving power solutions market.
Sujata Dwibedy, CEO, dentsu X India, said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO, Okaya Power, added,“As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
