New Delhi: Designaren, a well-established studio that focuses on branding, packaging, and UX/UI design has announced that they have rebranded as Bokaap design. They have revamped with a reformed vision.
Starting in 2010 as a boutique design studio, the studio aimed to bring a global approach to the Indian design world. Within 11 years of its establishment, the company has worked with more than 100 projects across 15+ industries, globally and diversified across sectors and industries like FMCG, FinTech, Social Enterprise, Legal, Education, B2B, amongst many others. As of 2020, Designaren has transformed itself to become Bokaap Design, with experience handling all aspects of branding and end-to-end tech solutions focusing on design.
Pronounced as bow-cap, a nod to the vibrant neighborhood in Cape Town, known for its cobbled streets and colored homes (with a powerful meaning behind the colored homes), Bokaap Design is an amalgamation of Niraali’s personal journey and professional vision to evolve with the change in the market and digital escalation since 2020. The focus, according to Niraali, is to offer a more strategic approach to design and provide clients with end-to-end Product Design solutions. Bokaap Design has now become a consulting firm specializing in Branding and Product Design working with clients in the start-up or enterprise space across industries ranging from Consumer Products, SaaS, eCommerce, and more.
When asked about the brand’s transition Founder, Niraali Parekh said, “At the heart of this revamp is the intent to focus on our core strengths owing to our exposure and versatility and delivering products for bridging business goals while meeting user needs. I have taken time to reflect on my journey through Bokaap for my next phase of growth. Some things about us have changed, and others, like our commitment, integrity, and personalized service will always stay the same”.
Bokaap Design has partnered with 100s of domestic and international clients like McDonald’s, Radio Mirchi, Jones Lang LaSalle, Brookfield Financial, ICICI Prudential, and Citibank by providing them affordable and holistic design solutions. It helps startups and MSMEs across domains to communicate their purpose through a strategic understanding of the brand, product, and audience which all come together to inspire a simple, functional, and impactful design.
