Mumbai: Dettol, India’s most trusted germ protection brand, has officially announced cricketing legend and national icon Mahendra Singh Dhoni as the new brand ambassador for its Dettol Soaps, Bodywash & Handwash portfolio. This first-of-its-kind partnership unites India’s original Captain Cool with Dettol Icy Cool — a product that promises both unbeatable protection and an intense cooling sensation for the summer.
This association comes at a perfect time, as the country experiences soaring temperatures and rising concerns around heat-induced skin discomfort. Dettol Icy Cool meets this challenge head-on, offering 3x intense cooling~ alongside 99.9% protection against skin infection-causing germs#, making it an essential part of summer hygiene for millions.
Mahendra Singh Dhoni shared his enthusiasm about the collaboration, saying, “I’m excited to be associated with Dettol to unveil their cool new campaign for Dettol Icy Cool. Staying calm under pressure has always been an important part of how I approach life on and off the field. Dettol Icy cool provides the perfect solution to stay cool — When your body is cool, your mind will be cool. That’s why this campaign speaks to me, and I’m thrilled to be a part of it.”
The new campaign film, conceptualized by McCann Worldgroup, captures this synergy with a light-hearted and powerful message. Set during a tense cricket match, a young player seeks confidence before heading onto the field. He looks to a poster of Dhoni and wonders how the legend stays so cool. In a playful twist, Dhoni steps out of the poster and offers Dettol Icy Cool — the ultimate solution. The campaign’s tagline, “Body cool toh mind cool… aur game ho ya exam… performance cool!”, reinforces how physical comfort can empower mental composure and peak performance.
Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India, remarked, “Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni, this campaign is celebrating the idea that being cool under the toughest conditions elevates your performance. It’s a great example of the product and the brand ambassador being in complete sync with each other.”
Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, added, “At Reckitt, we are committed to delivering trusted solutions that genuinely address consumer needs with care and effectiveness. Dettol Icy Cool has long been the go-to for summers with 3x intense cooling~ and protection against germs that cause skin infections# — especially amid the heat and hustle of everyday life. We are delighted to partner with Captain Cool himself, MS Dhoni — a symbol of calm, confidence, and peak performance — to bring the essence of Dettol Icy Cool to life. Together, we aim to inspire millions to stay cool, stay protected, and perform their best, no matter the heat or pressure.”
With this high-impact partnership, Dettol Icy Cool aims to redefine summer hygiene by combining cooling relief, germ protection, and inspirational performance. The collaboration is set to resonate deeply with consumers across India, especially the youth — positioning Dettol Icy Cool as not just a summer essential, but a lifestyle choice that’s truly cool.
Agency Credits:
Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific and CEO & CCO, McCann Worldgroup, India
Director & Production House: Rajesh Saathi with KEROSCENE FILMS PRIVATE LIMITED
Creative Team: Sambit Mohanty, Head Creative McCann South, Joint Creative Head-McCann Gurugram
Account Management: Srijib Malik, Executive Vice President – Head Of McCann Gurugram
Planning: Ankit Vohra, National Planning Director
