Mumbai: Danone India’s brand Dexogrow has launched a thought-provoking digital film as part of a larger campaign focused on the overall growth and cognitive development of children. Centered on the powerful tagline ‘Desh Dimag Se Banta Hai’, the campaign highlights how mental strength, cognitive agility, and good nutrition are fundamental to nurturing India’s next generation of thinkers, leaders, and innovators.
Watch the film here: [Digital Film]
Rooted in a national vision that emphasizes intelligence over influence, the campaign urges parents and caregivers to believe in their child’s potential, and to make informed choices that support their development — especially in areas such as cognitive function, critical thinking, and confidence.
A Danone India spokesperson said, “India’s future hinges on the well-being of our children, yet we face a silent crisis where 67.1% of children grapple with iron deficiency and anemia. This isn’t just a number, it’s a silent crisis that hampers a child’s growth, learning, and overall development. The alarming reality is that despite its widespread prevalence, awareness about iron absorption and its critical impact remains staggeringly low. Our Dexogrow campaign champions a child’s merit and mental agility, reminding us that true potential stems from good health and cognitive strength. It’s not just about a product—it’s about empowering parents and giving every child the chance to thrive.”
The digital film narrates the story of a couple navigating the stressful and often unjust world of school admissions. Faced with shortcuts like nepotism and bribery, they instead place their trust in their child’s merit and mental capabilities. The message is clear: true strength lies not in privilege, but in potential nurtured through the right support and nutrition.
Dexogrow supports this philosophy through its Iron Biotics innovation, which contains nutrients that facilitate 3X iron absorption — essential for cognitive development in children. It is fortified with 36 essential nutrients, and contains no added sucrose, preservatives, or artificial colors and flavors, making it a safe, clean, and scientifically backed nutritional choice for growing kids.
This campaign is an extension of Danone’s global mission to “provide health through food to as many people as possible.” The company is working toward expanding access to Dexogrow to ensure that every child in India — regardless of geography or income — has the opportunity to reach their full potential.
With #DeshDimagSeBantaHai, Dexogrow is more than a nutritional product — it’s a movement toward equitable opportunity, informed parenting, and the building of a mentally agile nation.
