Mumbai: Dice Media, the premium video division of Pocket Aces has released the official trailer of its new original web series, Little Things. This 5-episode romantic comedy web series chronicles the little things in the life of an everyday couple starring Mithila Palkar, one of the most popular digital stars in India today, and the talented writer-actor Dhruv Sehgal.
Little Things, a perfect slice-of-life series, comes after the success of Dice Media’s Not Fit, India’s first mockumentary comedy, a tongue-in-cheek look at the world of aspiring actors and the weird yet wonderful environment they inhabit.
Little Things revolves around protagonists Dhruv (A Delhi boy in Mumbai and a post-doc researcher) and Kavya (A bubbly Nagpur girl and a sales representative) who live together in Mumbai and appreciate the little things in their lives instead of waiting for big moments to happen. The series isn’t about the start or end of a love story, it is about all the small, every day, in-between moments that make the core of every relationship.
Ashwin Suresh & Anirudh Pandita, founders of Pocket Aces said “A large part of our content thesis has to do with relatablity and shareability of content. We’ve always relied on social proof for content to spread and become viral. Our biggest marketers are our audience themselves. The first two videos we made with Dhruv and Mithila – Confusing Things Girlfriends Say and Annoying Things Boyfriends Do – have combined organic views of over 20 million on the back of over 250,000 shares! They are probably the largest organic video hits in India this year, and that is what has prompted us to create Little Things.
Our first web series Not Fit was very experimental, and so is Little Things – in fact, it is SO slice-of-life that it has no beginning and no end! You can watch the episodes in any order and feel equally satisfied.”
The series is sponsored by Little App – a consumer lifestyle deals marketplace, and powered by VelvetCase.com – India’s largest online jewelry store. The cast has been styled by StyleCracker. Speaking about the brand partnerships, Aditi Shrivastava, co-founder, Pocket Aces said “We’re very excited to have both Little App and VelvetCase as our main partners for Little Things. Both brands represent youth of today and modern women respectively that perfectly weaves in the plot of Little Things series.”
Sumit Agrawal, COO, Little shared “We found the storytelling route a good way to engage with our customers and are delighted to associate with Little Things to convey the little joys of everyday life. The association with Pocket Aces is our attempt at intuitive positioning of Little App in the everyday life of our target audience.” Kapil Hetamsaria, CEO, Velvetcase.com added “With Little Things, we want to bring to our consumers fun light-hearted content in a long-form digital format. The series is about celebrating the small joys in life, and what better way to mark it than premium or precious jewelry, which has always been associated with bringing happiness.”
The 5-part series is directed by Ajay Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. Little Things will release every Wednesday on Dice Media’s Facebook and YouTube pages.
