Mumbai: Everyone is hoping that 2021 will bring relief and it is more important than ever. Taking a big leap, Bhuvan Bam has launched Youthiapa 2.0, Bam’s Youthiapa.com has been one of India’s most prolific home-grown merchandising brands. The house of BB ki Vines’s official merchandise seems to not want to rest on past laurels. Youthiapa 2.0 is an incubator for the young and driven youth of today, to carry the fun energy while preserving a little spice.
The idea of launching Youthiapa 2.0 was simply to be able to express individuality, identity, boldness, expressiveness, and self-awareness, the characteristics which are predominant in the youth. An interesting new brand logo represents a “V” hand gesture which adds another dimension to the brand identity. It accurately describes the youthful zeal and enthusiasm in today’s generation. The collection features pieces such as sweatshirts, hoodies, T-shirts, and more which are colorful yet mature.
Staying true to the brand name, Youthiapa has remained a consistent resource for an everyday streetwear wardrobe. This offset carries the brand message of “For the Youth, By the Youth” and is made of pieces that have not only been designed to look stylish but also resonate with our favorite memories of childhood. Youthiapa 2.0’s innovatively designed apparel is made using top quality, breathable fabric, and are available at affordable prices.
Launching the collection for the consumers, Bhuvan Bam said,” Youthiapa 2.0 encapsulates versatile and easy to wear pieces. The designs and the colors are such that it reverberates with the youth. This is the clothing that makes sense for them today. It’s what they want to wear, whether it’s for work, college, or [a reflection] of what they’re seeing on the street.”
Rohit Raj, Partner at Youthiapa said, “Every piece of clothing of Youthiapa 2.0 features unique, signature prints. Youthiapa has found its niche as a go-to place for streetwear staples among our generation. Keeping that in mind, we have launched a capsule collection called Youthiapa 2.0 which will cater to a new generation of young shoppers. As the name goes, the designs are developed by the line’s target audience: a handpicked group of young, on-the-rise talent. In all its literal sense, it is “For the Youth, By the Youth.” The response has been great so far that we are planning to team up with experts to foray into fragrances. That is something we are really excited about.”
‘Youthiapa’ has erstwhile popularly mastered the balance between usability and addressing cultural, national, and world issues through its tongue-in-cheek fashion. Youthiapa’s trending slogan ‘Hustle KaroBhasadNahi’ has caught a lot of attention amongst the industry and his fans. The slogan translates as a message to teenagers to galvanize and work hard, without creating any chaos – something Bhuvan considers his life’s motto.
