Mumbai: Digitally Inspired Media, an award-winning integrated communications agency known for crafting culturally resonant digital experiences and strategic storytelling, has bagged the integrated campaign mandate for OM SYSTEM, the iconic imaging brand formerly known as Olympus Cameras.
The win follows a competitive multi-agency pitch and marks a pivotal step in OM SYSTEM’s rebranding journey in India, reinforcing its legacy while embracing a new era of innovation and creativity.
As part of the mandate, Digitally Inspired Media will spearhead OM SYSTEM’s national rebranding campaign through a comprehensive strategy that spans digital media planning and buying, public relations, and influencer collaborations. The agency’s approach blends immersive storytelling, data-led media execution, and purpose-driven partnerships to reconnect the brand with India’s photography, creator, and tech communities.
By emphasizing OM SYSTEM’s 85-year heritage and its evolution into a modern imaging solutions brand, the campaign aims to deepen consumer trust, build strong distributor confidence, and showcase the brand’s enduring commitment to performance and precision.
Vivek Handoo, Vice-President & Head of APAC, Managing Director – Australia & Hong Kong, OM Digital Solutions Corporation, stated, “After a strong multi-agency pitch process, we are delighted to award the integrated campaign mandate to Digitally Inspired Media. Their deep understanding of the Indian consumer landscape and strategic insight into the market made them stand out. The team’s creative capabilities, robust network, and passion for storytelling made it an obvious choice to entrust them with our India rebranding journey. Under the leadership of Mr. Manish Kishore and Mr. Surej Salim, the India launch of OM SYSTEM was executed seamlessly. We look forward to strengthening this partnership as we continue to build our India growth strategy together.”
Manish Kishore, Co-Founder & CEO, Digitally Inspired Media, remarked, “We’re truly honored to partner with OM SYSTEM for their rebranding journey in India. This collaboration is special because it represents more than just a campaign—it’s about reintroducing an 85-year legendary brand to a new generation of explorers, creators, and photographers. Our teams worked closely to translate OM SYSTEM’s global vision into a language that connects deeply with the Indian audience. The integrated campaign brought together creative storytelling, influencer engagement, digital media planning and buying, and PR to deliver meaningful impact. We’re excited to continue this partnership as OM SYSTEM strengthens its presence and community in India.”
