New Delhi: Dineout, India’s dining out and restaurant technology Solutions Company today announced the acquisition of Binge Digital, a Delhi based food tech platform that helps restaurants upsell and increase ticket size with the help of analytics and video menus to their diners.
This acquisition comes as a strategic move which is in line with Dineout’s latest product announcement – Dine-In. Dine-In is a digital menu product which enables variable and dynamic pricing for the restaurant industry utilizing data analytics and artificial intelligence, allowing customers to view digital menus with images directly on their phone and to place an order with just a tap. Dine-In is one of a kind product which is integrated with the POS system enabling restaurants to identify customers, their ordering patterns and suggest food & drinks recommendations basis the same and the acquisition of Binge digital will help strengthening it further.
Ankit Mehrotra
“As a Restaurant technology solutions platform we are constantly working towards innovating and evolving our portfolio of services. We are happy and excited to announce the acquisition of Binge Digital which through its cutting edge technology will enable us to bolster our product portfolio, especially the newly launched digital menu product –Dine-In. With a proven record of their services for their partners through their video menus this integration will add an edge to our product. We will start offering this product eventually across all the cities we are present in over the next few months. We are committed to delivering significant synergies in a thoughtful manner, consistent with our shared goals for the business, and the benefit to the Restaurant Industry at large.” said Ankit Mehrotra, CEO & Co-founder, Dineout.
Binge through its cutting edge technology is one of the few players in the market that allow diners to access menu of the restaurant in a video format at the table itself utilizing diner’s data and patterns. The platform additionally provides in-depth information of the menu at restaurants in addition to restaurant discovery services. This is Dineout’s fourth acquisition after in Resto, Gourmet Passport and Torqus to further accelerate the platforms capabilities and revolutionize the dining-out industry.
“We believe in creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry. The same commitment was echoed by Dineout team and we are happy to be a part of India’s largest dining out and technology solutions platform. Our digital video menu showcase has helped our partner brands increase the sales of their lowest selling product by 25%. Our integration with Dine-In will be a revolutionary step in the food industry which will offer a pleasing experience to consumers and will help restaurants up their game,” said Prakhar Agarwal, Co-founder, Binge Digital
The founding members – Naman Jain, Prakhar Agarwal and PrekshaSingla – have joined the Dineout team. This transaction includes Binge’s technology, intellectual property, domain expertise in artificial intelligence and machine learning and analytics data management. Binge is currently operational at 90 outlets across New Delhi offering Online Video Content, Marketing, and a Pre-order system with brands like – Café Delhi Heights, Ek Bar (Olive Bars), Local, Vault Café (Big fish ventures) utilizing their services.
“The team at Binge Digital comes with an exceptional understanding and expertise in Technology and In-restaurant operations. This acquisition is part of Dineout’s strategy to scale it’s diners experience through tech prowess by bringing in entrepreneurial teams that can solve unique customer problems, while leveraging the network and resources at Dineout.” – added Ankit.
