Mumbai: Discovery Kids, the fastest growing kids channel this year, will premiere special episodes of Little Singham to celebrate the forthcoming festive season. The festivities start on October 10 with the campaign ‘10 Days 10 Villains’ with special content lined up for kids. Little Singham will travel to Ahmedabad to dance on the beats of dandiya, little does he knows that danger is awaiting while he is practicing his moves. Immediately after Navratri, The Dussehra special episode on 19th October will have Little Singham fight with a life-sized mechanized robot who has been replaced by the statue of Raavan on the day of Dussehra to create havoc in Mirchi Nagar. He will come face to face with 10 new monstrous, more powerful and dangerous villains to tackle new difficulties with same zest and style.
Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, launched Little Singham at a never-before scale, and the show made immediate connect with children across the country Little Singham, India’s youngest supercop, has received huge traction amongst the advertisers as well. The property ‘10 Days 10 Villains’ is Presented by Hershey’s and Co-Powered by Lost Kitties (Hasbro).
Speaking about the special programing Uttam Pal Singh, Business Head of Discovery Kids, said, “Little Singham has become a rage leading to more and more children joining the Little Singham squad daily. We are bringing exciting offerings this festive season with full blown fun package of fresh content, action filled episodes supplemented by on-ground activities through our school contact program.”
Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 5 million downloads till date.
Navratri and Dussehra special episodes will air from 10th October to 19th October at 1:30 PM and 5:30 PM on Discovery Kids.
