Dish TV, a content distribution company, has launched an innovative hassle-free TV viewing experience specifically for Samsung TV customers, in collaboration with NAGRAVISION and Samsung’s TVKey Cloud Technology. This groundbreaking partnership positions Dish TV as the first DTH operator in India to deliver secure, premium content directly to Samsung Connected TVs without the need for a traditional set-top box, accessible via the TV remote.
The integrated Dish TV Smart+ services are designed to seamlessly work with select Samsung TV models. Users can activate the built-in Dish TV service on their televisions, enabling access to their favorite linear TV channels and OTT content without the hassle of a separate set-top box installation.
Leveraging NAGRAVISION and Samsung’s TVKey Cloud, users can now select Dish TV Smart+ directly from the Samsung TV interface. This simplifies the setup process and enhances user convenience by integrating linear TV and streamed content into a unified package. The built-in feature is available on Samsung’s 2024 UHD 8 Series TVs and higher. The TVKey Cloud technology provides robust content protection, ensuring a secure and streamlined viewing experience.
To celebrate this launch, Dish TV Smart+ is offering a complimentary one-month subscription that grants access to a variety of TV channels and 16 OTT apps through its in-house platform, Watcho, at no extra cost. This exclusive offer enriches the viewing experience by merging traditional DTH services with digital content into a single solution.
Manoj Dobhal, CEO & Executive Director -Dish TV India Ltd., said, “At Dish TV, we believe in not just adapting to changing needs and innovations but in redefining them. The launch of TVKey Cloud represents a transformative leap for the DTH industry, delivering unmatched convenience and security directly to our customers’ Samsung Connected TVs. Our collaboration with Samsung India and NAGRAVISION sets a new benchmark, prioritising customer needs, which are at the heart of our mission. This commitment to integrated, clutter-free entertainment reduces new customer acquisition costs, empowers consumers, and strengthens our position as a pioneering leader in this era of technology.”
Sukhpreet Singh, Corporate Head- Marketing, Dish TV and Watcho, DishTV India Ltd. added, “We are thrilled to partner with Samsung India and NAGRAVISION on this revolutionary initiative. By integrating traditional channels and OTT services into a single platform, we offer customers unparalleled flexibility and a wide range of content options. This partnership is a significant step in our ongoing efforts to enhance the customer experience by seamlessly merging our services with leading consumer devices. It brings advanced convenience directly to today’s living rooms, combining satellite TV with extensive OTT content.”
This collaboration between Dish TV, Samsung India, and NAGRAVISION aims to revolutionize the entertainment landscape in India. With an intuitive, Dish TV-branded interface powered by NAGRAVISION’s TVKey Cloud, users can enjoy advanced built-in security features that ensure long-term content protection and facilitate next-generation premium services.
“Our collaboration with Dish TV enables them to transform how they deliver secure, high-quality content directly to subscribers’ TVs,” said Nancy Goldberg, Executive Vice President and CMO at NAGRAVISION. “This launch demonstrates our commitment to both the Indian market and our continued investment in innovation to all segments of the media and entertainment industry. By aligning with Dish TV’s strategic goals, our solution offers consumers unparalleled access to premium, immersive content without needing additional hardware.”
Together, the partners are driving a significant advancement in home entertainment, blending cutting-edge technology with convenience to enhance subscribers’ overall viewing journey.
