Disney+ Hotstar is continuing with its #FreeMeinDekhteJao’ campaign, underlining the fact that the upcoming Men’s Asia Cup and ICC Men’s World Cup matches are free to watch on mobiles and handhelds.
After a film that launched the campaign delivering the message from an airline cockpit, the official streaming partner sticks to the humour route but this time from an operation theatre.
The Asia Cup kicks off today, August 30, 2023. The ‘Greatest Rivalry’ – an India vs Pakistan encounter on September 2 – is being highlighted in the promos.
The brand is also creating engagement with short format video content.
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