Mumbai: As the ICC Women’s T20 World Cup 2024 kicks off today, Disney Star has announced its impressive roster of sponsors, showcasing the growing excitement for the tournament. With 14 sponsors spanning various industries—including automotive, technology, and finance—Disney Star is enhancing its presence across linear TV and digital platforms. Notable sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, and Skechers.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, stated, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact. We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offeringbrands and advertisers unmatched opportunities to engage millions of passionate viewers.”
The matches will be exclusively broadcast on the Disney Star Network and Disney+ Hotstar. Starting October 3, ten teams will compete in 23 matches over 17 exciting days at two premier venues in the UAE: Dubai International Stadium and Sharjah Cricket Stadium.
Cricket is a cherished sport in India, and the ICC Women’s T20 World Cup represents a significant event that brings together passionate fans and players in a grand celebration of the game.
