Monday, February 23, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Dneg and XR Entertainment Studio Dimension announce virtual production partnership

by MN4U Bureau
February 19, 2021
in Featured, Marketing
Reading Time: 3 mins read
A A
Dneg and XR Entertainment Studio Dimension announce virtual production partnership
Share Share ShareShare

DNEG, the multiple Oscar®, BAFTA, and Emmy award-winning visual effects and animation company, and Dimension, the multi-award-winning XR entertainment studio, announce a virtual production partnership that aligns Dimension’s revolutionary volumetric and real-time development capabilities with DNEG’s industry-leading creative talent, technology teams, and entertainment industry relationships.

Dimension and DNEG are working together on a number of high-profile virtual production projects, including a groundbreaking new short film, ‘Fireworks’, directed by double Academy Award winner and DNEG Creative Director Paul Franklin, produced by BAFTA Award winner Annalise Davis for Wilder Films, and written by acclaimed screenwriter and playwright Steven Lally. The film is also supported by Epic Games, LipsyncPost Production, and StoryFutures Academy.

Virtual production uses real-time technologies to remove the barrier between live-action capture and visual effects. This partnership will bring together Dimension’s real-time development and LED stage expertise with DNEG’s in-house virtual production resources and real-time workflows to further enrich the service that DNEG offers to its filmmaking partners, and broaden Dimension’s relationships across film, episodic and animation projects.

Both companies have recently bolstered their virtual production capabilities in North America, with Dimension bringing on board Jim Geduldick as SVP, Virtual Production Supervisor and Head of Dimension in North America, and DNEG hiring James Sweeney as Virtual Art Department (VAD) Supervisor – both based on the US West Coast.

Namit Malhotra
Namit Malhotra

“This partnership helps position DNEG and Dimension at the forefront of what is possible in virtual production,” says DNEG CEO Namit Malhotra. “Our industry is evolving quickly, accelerated by the changes brought about by the global pandemic. This new creative process enables fresh approaches to the production of filmed content, opening more creative avenues for our filmmaking partners and addressing a number of the limitations imposed by the current restrictions on being on-set and traveling. Dimension is one of the best in its field, and I’m delighted to be partnering with Simon, Steve, and the Dimension team to bring our clients the benefits of this exciting technology.”

Steve Jelley
Steve Jelley

“DNEG is one of the world’s leading VFX companies, and we’re very excited to be partnering with them to provide filmmaking clients with the very best virtual production experience,” says Steve Jelley, Joint Managing Director, Dimension. “Game technologies like Unreal Engine are elevating the creative process for filmmakers and storytellers and we’re seeing a surge in demand for our virtual production and volumetric services – right across the entertainment sphere. These state-of-the-art production techniques point toward an exciting new era for content creation and our partnership with DNEG brings these services to an even wider set of clients across film, episodic and animated content.”    

Dimension provides productions with custom-built LED stages and is finalizing plans for permanent virtual production stages in the UK and North America. The studio also recently unveiled its Polymotion Stage, a state-of-the-art mobile multi-solution studio capable of capturing high-quality volumetric video, image and avatar creation at up to 4K with integrated motion capture.

The Dimension team were early pioneers of real-time production for filmmaking and virtual reality, having launched the first-ever VR experience to be officially certified by the British Board of Film Classification in ABE, and created industry-defining XR experiences such as Madonna’s holograms at The Billboard Music Awards, ‘Britannia VR’, ‘Sky Scope’ for Sky Sports at The Open, ‘Virtual Vikings’ with Ridley Scott Creative Group and the Balenciaga Fall 2021 Collection video game.

DNEG has built on its experience of utilizing on-set digital front projection and LED video wall displays on Oscar® and BAFTA-winning films such as ‘Interstellar’ and ‘First Man’ to develop a strong filmmaker-focused virtual production offering which has already been deployed on films such as Denis Villeneuve’sDune’, ‘Death on the Nile’ for director Kenneth Branagh and ‘Venom: Let There Be Carnage’ for director Andy Serkis.

DNEG is currently delivering visual effects for feature films such as ‘The Matrix 4’, ‘Dune’, ‘Zack Snyder’s Justice League’, ‘Uncharted’ and ‘F9: The Fast Saga’ and episodic shows such as ‘Jupiter’s Legacy’, ‘Shadow and Bone’, ‘The Wheel of Time’ and ‘The Irregulars’.

Tags: DimensionDnegNamit Malhotra DNEGSteve Jelley Dimension

RECENT POSTS

Uber appoints Ally Doubé as APAC Marketing Director to steer next growth phase
Marketing

Uber appoints Ally Doubé as APAC Marketing Director to steer next growth phase

February 23, 2026
0

Mumbai: Uber has elevated longtime marketing leader Ally Doubé to the role of Asia Pacific Marketing Director, tasking her with...

Read moreDetails
Pavanjit S Bedi to lead Foods marketing at HUL
Marketing

Pavanjit S Bedi to lead Foods marketing at HUL

February 23, 2026
0

Mumbai: Hindustan Unilever Ltd. (HUL) has appointed long-time company executive Pavanjit S Bedi as Chief Marketing Officer – Foods, marking...

Read moreDetails
Sting Energy turns every six into a signature ‘STIINNGGG’ moment this cricket season
Marketing

Sting Energy turns every six into a signature ‘STIINNGGG’ moment this cricket season

February 21, 2026
0

Mumbai: PepsiCo India’s Sting Energy has unveiled the next chapter of its sonic brand universe, transforming every cricket Six into...

Read moreDetails
Harpic launches new Harpic Bathroom Ultra Cleaner; appoints Rohit Shetty as Brand Ambassador
Marketing

Harpic launches new Harpic Bathroom Ultra Cleaner; appoints Rohit Shetty as Brand Ambassador

February 21, 2026
0

Mumbai: Harpic, India’s No. 1 toilet and bathroom cleaner trusted by over 100 million households*, has announced the launch of...

Read moreDetails
Shubhangi Bhatia Gupta joins Nirmit Bharat as Brand Lead for DigiHaat
Marketing

Shubhangi Bhatia Gupta joins Nirmit Bharat as Brand Lead for DigiHaat

February 21, 2026
0

Mumbai: Shubhangi Bhatia Gupta has joined Nirmit Bharat as Brand Lead for the parent brand and its consumer-facing app, DigiHaat....

Read moreDetails
Ashneer Grover-backed Aureia London eyes ₹4,500 crore Indian fragrance market
Marketing

Ashneer Grover-backed Aureia London eyes ₹4,500 crore Indian fragrance market

February 20, 2026
0

Mumbai: India’s fast-growing fragrance industry is set to welcome a bold new challenger as Aureia London, backed by entrepreneur Ashneer...

Read moreDetails

LATEST NEWS

Former OML Leaders Rishabh Nahar and Ankur Kaushik launch Beacon Live

Former OML Leaders Rishabh Nahar and Ankur Kaushik launch Beacon Live

February 23, 2026
‘Z’ unveils Pan-India Zee Short Film Contest to nurture emerging filmmakers

‘Z’ unveils Pan-India Zee Short Film Contest to nurture emerging filmmakers

February 23, 2026

ANALYSIS

JioStar–Kantar study finds Linear TV cricket viewers skew affluent, trust TV ads more ahead of packed 2026 season
Analysis

JioStar–Kantar study finds Linear TV cricket viewers skew affluent, trust TV ads more ahead of packed 2026 season

February 23, 2026
0

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according...

PEOPLE

Vineet Jain Conferred Lifetime Contribution to Media Award by All India Management Association
People

Vineet Jain Conferred Lifetime Contribution to Media Award by All India Management Association

February 23, 2026
0

New Delhi: Vineet Jain, Managing Director of India’s largest media group, Bennett, Coleman & Co. Ltd – The Times Group...

MARKETING

Uber appoints Ally Doubé as APAC Marketing Director to steer next growth phase
Marketing

Uber appoints Ally Doubé as APAC Marketing Director to steer next growth phase

February 23, 2026
0

Mumbai: Uber has elevated longtime marketing leader Ally Doubé to the role of Asia Pacific Marketing Director, tasking her with...

Subscribe to Newsletters

ADVERTISING

Creativefuel earns Great Place To Work® Certification amid expansion
Advertising

Creativefuel earns Great Place To Work® Certification amid expansion

February 23, 2026
0

Mumbai: Creativefuel has been recognised as a Great Place To Work® Certified™ organisation, marking a significant milestone as the company...

PRINT

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline
Print

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline

February 20, 2026
0

Mumbai: The Hindu, in partnership with WorkL, has received an overwhelming response to the inaugural The Hindu Best Places to...

AUTHOR'S CORNER

Context-Driven AI: How Fewer Prompts Lead to Better Content Engagement
Authors Corner

Context-Driven AI: How Fewer Prompts Lead to Better Content Engagement

February 23, 2026
0

What if Context-Driven AI could make extremely engaging content without you creating endless prompts? If you've found yourself rewriting prompts...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Switzerland Tourism launches multi-city campaign featuring Neeraj Chopra

Switzerland Tourism launches multi-city campaign featuring Neeraj Chopra

February 23, 2026
Former OML Leaders Rishabh Nahar and Ankur Kaushik launch Beacon Live

Former OML Leaders Rishabh Nahar and Ankur Kaushik launch Beacon Live

February 23, 2026
‘Z’ unveils Pan-India Zee Short Film Contest to nurture emerging filmmakers

‘Z’ unveils Pan-India Zee Short Film Contest to nurture emerging filmmakers

February 23, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.