Thursday, April 9, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Dneg and XR Entertainment Studio Dimension announce virtual production partnership

by MN4U Bureau
February 19, 2021
in Featured, Marketing
Reading Time: 3 mins read
A A
Dneg and XR Entertainment Studio Dimension announce virtual production partnership
Share Share ShareShare

DNEG, the multiple Oscar®, BAFTA, and Emmy award-winning visual effects and animation company, and Dimension, the multi-award-winning XR entertainment studio, announce a virtual production partnership that aligns Dimension’s revolutionary volumetric and real-time development capabilities with DNEG’s industry-leading creative talent, technology teams, and entertainment industry relationships.

Dimension and DNEG are working together on a number of high-profile virtual production projects, including a groundbreaking new short film, ‘Fireworks’, directed by double Academy Award winner and DNEG Creative Director Paul Franklin, produced by BAFTA Award winner Annalise Davis for Wilder Films, and written by acclaimed screenwriter and playwright Steven Lally. The film is also supported by Epic Games, LipsyncPost Production, and StoryFutures Academy.

Virtual production uses real-time technologies to remove the barrier between live-action capture and visual effects. This partnership will bring together Dimension’s real-time development and LED stage expertise with DNEG’s in-house virtual production resources and real-time workflows to further enrich the service that DNEG offers to its filmmaking partners, and broaden Dimension’s relationships across film, episodic and animation projects.

Both companies have recently bolstered their virtual production capabilities in North America, with Dimension bringing on board Jim Geduldick as SVP, Virtual Production Supervisor and Head of Dimension in North America, and DNEG hiring James Sweeney as Virtual Art Department (VAD) Supervisor – both based on the US West Coast.

Namit Malhotra
Namit Malhotra

“This partnership helps position DNEG and Dimension at the forefront of what is possible in virtual production,” says DNEG CEO Namit Malhotra. “Our industry is evolving quickly, accelerated by the changes brought about by the global pandemic. This new creative process enables fresh approaches to the production of filmed content, opening more creative avenues for our filmmaking partners and addressing a number of the limitations imposed by the current restrictions on being on-set and traveling. Dimension is one of the best in its field, and I’m delighted to be partnering with Simon, Steve, and the Dimension team to bring our clients the benefits of this exciting technology.”

Steve Jelley
Steve Jelley

“DNEG is one of the world’s leading VFX companies, and we’re very excited to be partnering with them to provide filmmaking clients with the very best virtual production experience,” says Steve Jelley, Joint Managing Director, Dimension. “Game technologies like Unreal Engine are elevating the creative process for filmmakers and storytellers and we’re seeing a surge in demand for our virtual production and volumetric services – right across the entertainment sphere. These state-of-the-art production techniques point toward an exciting new era for content creation and our partnership with DNEG brings these services to an even wider set of clients across film, episodic and animated content.”    

Dimension provides productions with custom-built LED stages and is finalizing plans for permanent virtual production stages in the UK and North America. The studio also recently unveiled its Polymotion Stage, a state-of-the-art mobile multi-solution studio capable of capturing high-quality volumetric video, image and avatar creation at up to 4K with integrated motion capture.

The Dimension team were early pioneers of real-time production for filmmaking and virtual reality, having launched the first-ever VR experience to be officially certified by the British Board of Film Classification in ABE, and created industry-defining XR experiences such as Madonna’s holograms at The Billboard Music Awards, ‘Britannia VR’, ‘Sky Scope’ for Sky Sports at The Open, ‘Virtual Vikings’ with Ridley Scott Creative Group and the Balenciaga Fall 2021 Collection video game.

DNEG has built on its experience of utilizing on-set digital front projection and LED video wall displays on Oscar® and BAFTA-winning films such as ‘Interstellar’ and ‘First Man’ to develop a strong filmmaker-focused virtual production offering which has already been deployed on films such as Denis Villeneuve’sDune’, ‘Death on the Nile’ for director Kenneth Branagh and ‘Venom: Let There Be Carnage’ for director Andy Serkis.

DNEG is currently delivering visual effects for feature films such as ‘The Matrix 4’, ‘Dune’, ‘Zack Snyder’s Justice League’, ‘Uncharted’ and ‘F9: The Fast Saga’ and episodic shows such as ‘Jupiter’s Legacy’, ‘Shadow and Bone’, ‘The Wheel of Time’ and ‘The Irregulars’.

Tags: DimensionDnegNamit Malhotra DNEGSteve Jelley Dimension

RECENT POSTS

Tanishq enters natural gemstones segment with Triptii Dimri as Campaign Face
Marketing

Tanishq enters natural gemstones segment with Triptii Dimri as Campaign Face

April 9, 2026
0

Mumbai: Tanishq has announced its entry into the natural gemstone jewellery segment with the launch of a new campaign film...

Read moreDetails
Cycle Pure Agarbathi Brings Satvik Under Its Fold to Expand Spiritual Ecosystem
Marketing

Cycle Pure Agarbathi Brings Satvik Under Its Fold to Expand Spiritual Ecosystem

April 9, 2026
0

Bengaluru: In a significant consolidation move within India’s devotional products market, N. Ranga Rao & Sons, the maker of Cycle...

Read moreDetails
NeoLiv promotes Harshwardhan Prasad to Executive Director (National P&L Head), adds him to Board
Marketing

NeoLiv promotes Harshwardhan Prasad to Executive Director (National P&L Head), adds him to Board

April 8, 2026
0

New Delhi: NeoLiv has announced the elevation of Harshwardhan Prasad as Executive Director (National P&L Head). As part of his...

Read moreDetails
Arjun Kalra joins Uber as Head of Marketing for India & South Asia
Marketing

Arjun Kalra joins Uber as Head of Marketing for India & South Asia

April 8, 2026
0

Mumbai: Arjun Kalra has joined Uber as Head of Marketing for India & South Asia, marking a key leadership addition...

Read moreDetails
Nick India, So Positive by Ananya Panday launch ‘Pressure Ko Bolo Bye’ initiative to ease exam stress among families
Marketing

Nick India, So Positive by Ananya Panday launch ‘Pressure Ko Bolo Bye’ initiative to ease exam stress among families

April 8, 2026
0

Mumbai: Nick India has partnered with So Positive by Ananya Panday, founded by Ananya Panday, to launch the ‘Pressure Ko...

Read moreDetails
Shilpa Shetty marks nine consecutive years of her as a Brand Ambassador for ZOFF Foods
Marketing

Shilpa Shetty marks nine consecutive years of her as a Brand Ambassador for ZOFF Foods

April 8, 2026
0

Mumbai: ZOFF Foods, a spice brand, has reinforced its long-standing association with actress and fitness icon Shilpa Shetty, marking nine...

Read moreDetails

LATEST NEWS

ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform

ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform

April 9, 2026
Ruokamill onboards Fifth Archer as strategic PR Partner to strengthen brand narrative in India

Ruokamill onboards Fifth Archer as strategic PR Partner to strengthen brand narrative in India

April 9, 2026

ANALYSIS

Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report
Analysis

Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report

April 8, 2026
0

Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...

PEOPLE

Dr. Ohm Prakash Gunasekaran named CEO at ZenVistas Realty & Sri Baby Properties
People

Dr. Ohm Prakash Gunasekaran named CEO at ZenVistas Realty & Sri Baby Properties

April 9, 2026
0

Mumbai: Dr. Ohm Prakash Gunasekaran has been named Chief Executive Officer at ZenVistas Realty and Sri Baby Properties, marking a...

MARKETING

Tanishq enters natural gemstones segment with Triptii Dimri as Campaign Face
Marketing

Tanishq enters natural gemstones segment with Triptii Dimri as Campaign Face

April 9, 2026
0

Mumbai: Tanishq has announced its entry into the natural gemstone jewellery segment with the launch of a new campaign film...

Subscribe to Newsletters

ADVERTISING

ICCPL Group targets ₹400+ crore valuation by FY27, expands integrated marcomm capabilities
Advertising

ICCPL Group targets ₹400+ crore valuation by FY27, expands integrated marcomm capabilities

April 9, 2026
0

New Delhi: ICCPL Group, an integrated marketing communications firm, has set an ambitious target of achieving a valuation exceeding ₹400...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
Authors Corner

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing

April 9, 2026
0

In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Tenon Group names Nikita Rawat as Deputy General Manager – Corporate Communications

Tenon Group names Nikita Rawat as Deputy General Manager – Corporate Communications

April 9, 2026
ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform

ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform

April 9, 2026
Ruokamill onboards Fifth Archer as strategic PR Partner to strengthen brand narrative in India

Ruokamill onboards Fifth Archer as strategic PR Partner to strengthen brand narrative in India

April 9, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.