Dolby Laboratories unveils the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the cinematic experience of watching movies in Dolby Atmos at your local movie theater.
Watching movies in Dolby Atmos at your local movie theater unlocks the full emotional impact of the film, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster action film or award-winning drama, and every genre in between, Dolby Atmos brings the story to life through incredible immersive sound, creating a thrilling way to enjoy your favorite movies.
“Dolby Atmos transports fans into the heart of their favorite stories with sound that moves all around them,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos elevates the emotional connection to stories the way the creators intended, enabling an immersive experience that makes fans feel like they stepped directly into the movie.”
Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies in Dolby Atmos. As three moviegoers step into their local theater, they find themselves instantly transported into the film through the visceral, emotional experience of Dolby Atmos. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off earlier this month in India with the debut of a short concert vignette starring Ed Sheeran.
Adding to the celebration, movie lovers are invited to step into the world of Dolby Atmos through a digital fan experience at LoveMoreinDolby.com/In.
