MUMBAI: Dolby Laboratories is teaming up with Grammy-winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – ‘Love More in Dolby’. In the first installment of the campaign, he stars in a short concert vignette exploring his latest hit ‘Magical’ from Autumn Variations, Sheeran’s seventh studio album. Directed by Grammy nominated music video director and filmmaker Colin Tilley, the piece aims to explore how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualising how fans can ‘Love’ Sheeran’s music even more when experienced in Dolby.
For Sheeran fans in India, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win tickets to Ed Sheeran India Tour, AirPods and movie vouchers. “When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing. Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries” said Sheeran.
Adding to the celebration, Sheeran fans are invited to dive deeper into “Magical” through a Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. The site also features a behind- the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad.
The digital fan experience launches today in India.
“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time. In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favorite artist even more when experienced in Dolby” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories.
