Mumbai: DOMS Industries Ltd., a fastest-growing consumer brands with a strong presence across retail and learning categories, has unveiled a compelling new campaign to launch its latest innovation—the DOMS INXON Pen. Designed for speed, precision, and comfort, the pen is aimed at empowering today’s students to write faster and live more.
The DOMS INXON Pen stands out with its ergonomic grip, sleek aesthetic, and advanced Vacuum-Based Centrifuge Technology, promising an ultra-smooth and super-fast writing experience. Positioned as a game-changer in the learning tools segment, the pen was launched through a heartwarming and insightful campaign that addresses the growing pressure students face in a time-crunched academic environment.
Created in partnership with creative agency TIDAL 7 and produced by Gulliver Films, the campaign centers around a student named “Vicky” who always manages to finish his studies ahead of time, leaving his classmates puzzled and asking, “Vicky ko itna time kaise milta hai?” The answer: the DOMS INXON Pen—his secret to writing fast, completing tasks quickly, and having more time for himself.
This messaging is encapsulated in the campaign’s tagline: “Likho Fast, Karo Jyaada” – Write Fast. Live More.
Saumitra Prasad, Chief Marketing Officer, DOMS Industries Ltd., said, “DOMS INXON Pen represents yet another breakthrough innovation designed to inspire and empower young learners. Backed by strong consumer insights, our latest advertising campaign is crafted to resonate deeply with school-age users and their parents. With its smooth, fast writing experience, the DOMS INXON Pen helps children focus more on learning and creativity, giving them more time to chase their dreams and reach their full potential.”
Venkat Mallik, CEO and Chief Strategy Officer, Tidal7 Brand and Digital, added, “DOMS is a much-loved brand among children and youngsters. Working on the DOMS INXON Pen launch has been a great experience. Its smoothness and comfortable grip help you write faster and non-stop. We built the campaign around this core idea of saving time to do more of what you love. Since our audience is young, we ensured the story was bright, fun, and full of life.”
Parikshit Vaidya, Director, Gulliver Motion Pictures, shared, “‘Vicky ko itna time kaise milta hai’ is set to become a popular line among kids. The brief was spot on, clear messaging and creatively exciting. Working with children is always a joy, and with the support of Tidal7, the DOMS team, and a fantastic crew, the film turned into a true collaborative effort. We’re proud of how it shaped up and hope audiences love it too.”
With the INXON Pen and its powerful narrative, DOMS continues to strengthen its positioning as a brand that not only delivers superior product innovation but also meaningfully connects with its core consumers—India’s young learners.
