New Delhi: State broadcaster Doordarshan (DD) has revamped its advertising sales team as it seeks to increase its ad revenue by 15-20% this year, two of its officials said.
The broadcaster operated by Prasar Bharti has appointed three officials to its ad sales team Tauquir Zaidi, national sales head; Aum Tiwari, regional sales head (west); and Gunjan Varshney, regional sales head (north) over the past one month.
“We have set up a new sales team and plan to get into aggressive marketing. We will approach new clients including PSUs (public sector units) that don’t advertise on our platforms apart from tapping into newer markets,” said a DD official who declined to be named.
DD garnered a total advertising revenue of Rs.1,293 crore during FY2014. This is expected to increase to about Rs.1,400-1500 crore by March 2015, the officials cited above confirmed.
On the programming side, a revamp of content for the DD network of channels is under way. “There will be more social issue programmes in line with national objectives such as Swachh Bharat.
Another show on power-related problems of India will go into production soon,” said another DD official, also speaking on condition of anonymity.
An eight-episode series on Swachh Bharat of half-hour duration each will go air on DD within a month.
