Mumbai: DoubleVerify, the software platform for digital media measurement, has announced the extension of its independent media quality measurement services to include LinkedIn’s premium video inventory. This new offering enables global advertisers to validate the viewability and safety of their video ads on LinkedIn, enhancing campaign effectiveness and brand protection.
“Becoming a measurement source for viewability and invalid traffic (IVT) on LinkedIn’s premium video inventory underscores our leadership in the industry and technology, reinforcing our commitment to ensuring media quality across platforms worldwide,” said Mark Zagorski, CEO of DoubleVerify. “LinkedIn is recognized as one of the most premium digital media environments, and their stringent partner performance standards align perfectly with DV’s innovative solutions.”
Through DV PinnacleⓇ, DoubleVerify’s unified service and analytics reporting platform, advertisers will gain access to critical measurement data and insights to monitor and optimize the performance of their LinkedIn ad campaigns effectively.
“Our collaboration with DoubleVerify enables our customers to confidently reach and engage buyers through video,” said Abhishek Shrivastava, VP of Product at LinkedIn. “With DV’s viewability metrics for video ads, customers can derive valuable insights to optimize their B2B campaigns, enhancing performance on a safe and trusted platform.”
This announcement builds on the existing partnership between DV and LinkedIn. In November 2022, DV enhanced its pre-bid solutions for the LinkedIn Audience Network by introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. The ongoing collaboration reinforces LinkedIn’s dedication to providing safe and reliable experiences for advertisers.
DV plans to roll out this new offering to all advertisers in the coming days, further solidifying its commitment to enhancing media quality measurement in the digital advertising landscape.
