National: Dove, a beauty brand, famed for its hair care, has unveiled a new TVC, launching Glycolic+ Hydration to repair and hydrate dry, rough hair. It emphasizes their commitment to damage care solutions.
Dove’s Glycolic+Hydration range merges skin science with haircare through Hydra-Glycol blend of Keratin actives, Glycerine, and Glycolic acid. It revitalizes damaged, dry hair for up to 100 hours of hydration, mirroring skincare sophistication. The range offers shampoo, conditioner, and serum for a complete sensory hydration experience.
Sairam Subramanian, Vice President, Hair Care, HUL, said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to cater to the diverse hair needs due to damage.”
The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.
