Chennai: In a groundbreaking moment, DRA, a leading name in Chennai’s real estate sector, has become the first Indian real estate developer to unveil its Brand Ambassador at New York’s iconic Times Square. The “Home of Pride” campaign, a part of DRA’s refreshed brand philosophy, lit up Times Square with a proud streak of yellow, featuring a video welcoming Bollywood actress Rashmika Mandanna as the new face of the brand. This campaign, aimed at engaging the Indian diaspora globally, marks a key milestone as DRA seeks to fuel the next phase of transformative growth.
Commenting on the momentous occasion, Ranjeeth Rathod, Managing Director of DRA, said, “We are delighted to launch the ‘Home of Pride’ campaign on such a monumental stage, with our brand message being displayed globally in New York Times Square. This campaign represents not just the values of quality and innovation that DRA stands for, but also our commitment to creating a sense of belonging and pride for every individual. With this visibility, we aim to connect with not just our local audience but also the Indian diaspora around the world. Rashmika Mandanna as the face of this campaign elevates our message, and we are proud to showcase this moment on such a global platform.”
Actress Rashmika Mandanna, expressing her excitement, shared, “I am excited to be joining the DRA family as their Brand Ambassador. This milestone, with my debut on Times Square, is an unforgettable moment for me. DRA’s ‘Home of Pride’ philosophy truly aligns with my own values of warmth, community, and pride. I am happy to be part of this incredible journey and to represent DRA on such a prestigious global stage, connecting with the Indian diaspora and beyond.”
Through this collaboration with Rashmika Mandanna, DRA aims to not only expand its market presence but also reinforce its brand message of pride, quality, and community. The partnership reflects DRA’s ongoing commitment to offering quality, spacious homes at the right price point while instilling a deep sense of pride in every home buyer.
