The Dharampal Satyapal Group (DS Group) has announced the appointment of Atom Network as the creative partner for its dairy business.
The mandate includes creative duties for brands Ksheer and Ovino. Atom was awarded the business after a competitive pitch process.
Under Ksheer, the company offers cow and desi ghee, fresh milk, chaach, masala chaach, dahi, paneer, sweets, flavoured milk, dairy whitener and sweet lassi.
Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group, said, “It is an exciting time for the dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”
Abhik Santara, CEO, Atom Network, said, “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter breaking work for Ksheer and Ovino and we hope to fully utilise our credentials on FMCG brands to create sustained brand equity for both the brands.”
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