Duracell launches child-safe lithium coin batteries with bitter coating in India

Mumbai: Duracell has announced the launch of its new range of Lithium Coin Batteries in India. Available in three sizes — CR2025, CR2016, and CR2032 — the range now integrates a unique bitter coating along with child-resistant packaging, combining trusted performance with safety-first innovation to help reduce battery ingestion risks among young children.

Accidental ingestion of button batteries poses a serious health risk to toddlers, as they are small, shiny, and easily accessible in household devices. Despite the growing concern, most products available in India still lack protective features. Duracell is addressing this gap by introducing batteries with:

• Non-toxic bitter coating that releases a bitter taste on contact with saliva to discourage ingestion.
• Tamper-proof double blister packaging that requires scissors to open, making it virtually impossible for children under six to access the battery.

These features are further reinforced with visual safety identifiers such as the “child spitting out” symbol, “bitter coating” label, and clear on-pack warnings—ensuring parents can easily recognize the safety range.

Duracell now offers two child-safe ranges across CR2032, CR2025, and CR2016 sizes:

• Range with Child-Resistant Packaging – tamper-proof blister packs marked with safety warnings.
• Range with Bitter Coating + Child-Resistant Packaging – combining packaging security with an added defensive layer.

The batteries are suitable for devices like key fobs, remotes, wearables, sensors, glucometers, thermometers, sports gear, and home security systems, with up to a 10-year in-storage guarantee.

Speaking on the launch, Sunil Gadgil, General Manager, Duracell India, said: “At Duracell, safety and performance go hand in hand. As a brand trusted by families across the world, we are constantly innovating to meet real-life challenges. The accidental ingestion of lithium coin batteries is a serious concern for parents, and as the number of devices that require lithium coin batteries rises, the child safety risk associated with coin battery ingestion also grows accordingly. Parents/caregivers should ensure that Lithium coin batteries are kept out of reach of young children at all times and battery compartment of devices are safely secure. To prevent children from getting their hands on the Lithium coin batteries out from the packaging, all Duracell Lithium coin batteries are packed in child resistant packaging. For additional layer of defense against accidental lithium coin ingestion, we’ve designed our new Lithium Coin Battery range by pairing a non-toxic bitter layer with tamper-proof packaging. It’s a category defining launch in India’s battery segment — one that reflects our proactive approach to helping consumer safety along with the long-lasting power Duracell is known for.

We’re also proudly partnering with European Academy of Paediatrics (EAP) since 2023 to raise awareness of the dangers related to battery ingestion. The partnership comprises of prevention campaigns for parents, and we are also addressing paediatricians, particularly EAP members, and other health care professionals to improve their knowledge about detection, treatment and cure.”

Adding her support to the cause, Sania Mirza, Indian Former Tennis Player, said, “As a parent, the safety of our children is always top of mind. That’s exactly why I’m supporting the #BunnyKids campaign by Duracell— because spreading awareness is the first step towards building safer homes. It’s about being more mindful, more informed, and helping fellow parents take small but significant actions that help keeping their little ones safe.”

The new Duracell Lithium Coin Battery range is now available exclusively on Amazon India. By embedding child safety into its product design, Duracell is setting a new benchmark for innovation in the battery industry while continuing to deliver long-lasting power and reliability.

 

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