Duroflex has launched a campaign for its sofas, beds and recliners.
A film that is part of the campaign showcases a living room with a bunch of friends hanging out one late evening. As it gets very late, several of them mention that it’s time to leave, but none of them move or do anything about it. The film captures that they are enjoying the comfort of the sofas so much that they cannot make themselves budge. Despite the hosts’ eagerness to call it a night, the group is seen staying put till the end of the film. A voice over says, “Duroflex furniture. So comfy, you’ll never want to leave.”
The film went live on the brand’s digital channels in mid-July 2023.
