DViO Digital, a global integrated, creative-tech and digital-first marketing agency, has been appointed as integrated growth partner for the public transport technology company, Chalo.
Earlier, the agency was handling only the digital media mandate for Chalo. However, with this new partnership in place, it will now handle, plan and execute campaigns for Chalo not just across all social media/digital platforms but also build and fortify Chalo’s image by using the key offline and more extensive marketing and advertising tools and mediums such as – outdoor/OOH advertising, on-ground activations (ATL/BTL activities), designing and creating marketing collaterals such as – leaflets, flyers, standees, hoardings, kiosks, tent cards including the brand merchandise.
Sharing her thoughts on becoming the all-in-all growth partner for Chalo, Sowmya Iyer – Founder & CEO – DViO Digital, said, “We are excited to collaborate with Chalo, with an even greater responsibility entrusted upon us. We have full confidence in our ability to deliver and help Chalo expand its business to new heights and explore fresh avenues. We have planned a range of diverse approaches, well-crafted strategies, and innovative media and advertising campaigns (both online and offline) and content, all aimed at building Chalo’s reputation as a tech-savvy, customer-centric brand in the market for many more years to come.”
Regarding handing the baton to DViO Digital, Dhruv Chopra, Co-founder & Chief Marketing Officer, Chalo, said, “We are happy to expand our mandate with DViO. We started our association with them in 2022 with the digital mandate, and the team has demonstrated commitment, ownership, and agility to scale up well to address all aspects of our marketing.”
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