MUMBAI: DViO, a marketing and growth company recently played a role in facilitating Lloyd’s entry into the Middle East market. This is a consumer durable brand owned by Havells India.
Launch Strategy and Execution: DVio created a 360-degree campaign for Lloyd’s launch in the UAE. Various media channels including social media, digital advertising, influencer collaborations, and PR initiatives were used.
As part of the launch strategy, DViO strategically partnered with pinfluencers and celebrities such as Nyla Usha, RJ Mithun, RJ Mariyam, RJ Sid, and RJ Maya, who it said have a substantial following in the UAE. The aim of the partnerships was not only to generate significant buzz surrounding the launch event but also enhance Lloyd’s visibility among key stakeholders in the market. Furthermore, DViO utilised AI + CGI technology to create promotional videos, reflecting Lloyd’s brand ethos and showcasing its key product. All this Dvio explains maximised user engagement and awareness across major social platforms.
Sowmya Iyer,ounder, CEO, Dvio said, “With the rising trend of Indian businesses venturing into global markets, DViO stands as a seasoned leader in international expansion strategies. The successful launch of Lloyd in the UAE serves as a powerful illustration of our expertise in driving global growth and amplifying brand presence across borders. The introduction of an iconic Indian brand like Lloyd into a market as dynamic as the UAE has far-reaching implications. It not only signifies the brand’s ambition to reach new horizons but also reflects the growing recognition and acceptance of Indian brands on the global stage. This strategic move not only strengthens Lloyd’s market position but also paves the way for other Indian brands aspiring to make their mark internationally.”
