Mumbai: India’s e-commerce industry is on a rise, driven by the middle class and increasing disposable income. With 900 million internet users and nearly 100% of pin codes in India embracing online shopping, the market is projected to reach $111.40 billion by 2025, positioning India to potentially surpass the US as the world’s second-largest e-commerce market by 2034.
Xuno’s latest report reveals that e-commerce players are losing about 28% of potential profits and shows how they can turn this missed opportunity into additional revenue within their existing infrastructure by capitalizing on peak attention moments through personalised product recommendations. The report empowers e-commerce businesses to identify and monetise hidden opportunities on the Confirmation Page, where customer attention is highest. This makes it ideal for personalised upselling, gaining the missed 28% profit on every transaction while enhancing the customer experience and engagement.
Additionally, research shows that 76% of consumers feel their expectations are not being met by platforms, while 80% are willing to shop more when offered personalized experiences. This strongly supports the strategy of monetising high-attention moments.
The report also provides key strategies for e-commerce led businesses to add value to every transaction, understand consumer psychology, and bridge the gap between consumer expectations and e-commerce monetisation.
Amitt Sharma, CEO Xuno emphasised that personalised recommendations and engaging post-purchase experiences not only drive additional profits but also foster meaningful customer connections.
Arjit Sachdeva, CTO Xuno, echoed this sentiment, noting the opportunities in the e-commerce market. The report reveals how e-commerce websites can boost sales and conversions, leveraging personalized experiences during critical moments.
With an estimated 250 million e-commerce users and an expected average revenue per user (Arpu) of Rs. 14,121 in 2024, India’s e-commerce market is brimming with potential. Xuno’s report looks to provide the roadmap for harnessing this growth and maximising monetization benefits through strategic personalisation.
