Mumbai: Signify has unveiled its latest campaign for the EcoLink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna, conceptualized by integrated marketing agency Hashtag Orange. The campaign, launched across social media channels, showcases how EcoLink fans combine design, style, and performance, catering to today’s consumers who view everyday appliances as an extension of personal taste and lifestyle.
The campaign, titled #FansReimagined, emphasizes the eye-catching, symmetrical designs of EcoLink fans, highlighting how the brand is breaking the long-standing conventions in ceiling fan design. Through the campaign, Rashmika Mandanna demonstrates how EcoLink transforms everyday ceiling fans into statements of style, comfort, and innovation.
Speaking on the campaign, Nikhil Gupta, Head of Strategy and Marketing, Signify, Greater India, said, “With EcoLink, we aim to bring performance, style, and sustainability to every home with our products like our well-received BLDC fans series. Our ‘Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient, lifestyle-driven, and designed for them. It marks an important step in strengthening EcoLink’s position as a brand that champions intelligent design and innovation. Partnering with our brand ambassador Rashmika Mandanna again, allows us to bring this vision of smart, sustainable living to life.”
Mukesh Vij, Founder, Hashtag Orange, added, “A crucial element in every family’s home is the ceiling fan, often overlooked by many. EcoLink made this vision possible. The campaign started by challenging decades of sameness and asking one clear question: why can’t fans be both beautiful and high-performing? Through targeted problem solving, we crafted an ad that changes how people view their homes while positioning EcoLink firmly at the forefront.”
Commenting further on the campaign, Amit Shankar, CCO and Co-Founder, Hashtag Orange, said, “While BLDC fans have successfully stirred the market with energy efficiency and performance, the design language of fans has remained largely unchanged, still circular in their form. Technology advances quickly, but an identity based on design builds a longer recall factor. This is where EcoLink steps in. EcoLink BLDC fans bring together a thoughtful blend of design, performance, innovation, and sustainability, elevating everyday comfort while transforming ceilings into visually engaging spaces. With this philosophy, we are reimagining fans with our ‘EcoLink BLDC Fans. Smartly Redesigned.’ Rashmika was hence a natural fit for this idea – modern, expressive, and pan-India in appeal – making her the perfect face as we take this campaign across the country.”
Through #FansReimagined, EcoLink aims to redefine how consumers perceive ceiling fans, combining technology, sustainability, and sophisticated design to create products that enhance both comfort and aesthetics in modern homes.
