Bengaluru: Edelman India has announced the launch of GCC Advisory Services, a comprehensive advisory and communications offering to support Global Capability Centers (GCCs) as they establish and expand in India as innovation-led, strategic hubs for global companies. The new offering is designed to help GCCs create clear differentiation that strengthens their India position among talent and stakeholders, whether setting up operations or scaling existing bases.
Edelman’s GCC Advisory Services will address three key imperatives: building a strong brand to attract talent in a competitive market, shaping internal narratives that unify global values with local ambitions, and crafting a ‘made in India for the world’ innovation story to enhance reputation among stakeholders.
“GCCs in India are shaping innovation agendas, driving digital transformation, and influencing how global businesses are building skills to power growth,” said Bhavna Jagtiani, CEO of Edelman India. “Over the last year, our team of specialists have been advising GCCs across sectors — from fintech and biotech to energy and retail. Through our full suite of our cross-functional expertise, we are able to lead these centers in building brand reputation in a dynamic environment, attracting talent, and telling their story focused on innovation and growth.”
The GCC Advisory Services offering combines data and insights-driven strategy with execution across perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement. By integrating these elements, Edelman aims to help GCCs sharpen their value proposition, build strong employer brands, and cultivate credibility across internal and external ecosystems.
Ultimately, the services will enable GCCs in India to evolve from being primarily operational hubs into strategic drivers of global innovation and leadership.
