Edelweiss Mutual Fund has launched its campaign for the Diwali season capturing the essence of disciplined investing.
The brand film shows a man exercising vigorously all year round, counting down the time. From a year to go, to a day to go, he maintains discipline, not giving into temptation and abstaining from his favourite foods. His dedication has his wife, daughter and mother first wondering and then appreciative. His reward, however, is on Diwali when he can have a plate full of sweets.
The film’s messaging says “Life ho ya investments, kal ki badi khushiyon ke liye aaj karien thodi si planning aur thoda sa sacrifice.”
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