Gurugram: Efficacy Worldwide, a full-service advertising and marketing agency, has announced key leadership appointments as part of its expansion strategy across India. The agency has named Somnath Sarkarr as National Investment Director, Prajesh Dutta as National Director – Strategy & Innovation, and Raj Choudhary as Business Head for South.
These senior appointments, the company said, will deepen leadership capabilities and accelerate its multi-vertical approach across digital, influencer, performance, media, and experiential marketing.
“We are at a pivotal point in our journey and these three key senior appointments underscore our commitment to strengthening leadership and scaling operations across India. With a cumulative experience spanning over half a century, Somnath, Prajesh and Raj will help us forge ahead with creativity, efficiency, and market impact,” said Sapna Sharma, Co-Founder, Efficacy Worldwide.
As National Director – Investments, Somnath will lead an integrated portfolio of digital (programmatic, search, video) and traditional media investments. His mandate includes driving strategic media buying across platforms to deliver measurable business outcomes, while also leading negotiations, strategic partnerships, and cross-channel investment strategies. Somnath began his career with Madison World and has held leadership roles at Vivaki Exchange and Lodestar UM. Most recently, he spent nine years at Initiative, where he served as Vice President – Investment.
With over two decades of experience, Prajesh will take charge as National Director – Strategy & Innovation, focusing on driving strategy, empowering teams, and optimizing P&L. An industry veteran, he joins from Madison World and has held key positions at Wavemaker, m/SIX, Maxus, and GroupM.
Raj, who steps in as Business Head – South, brings 13 years of experience across media and content marketing. He joins from History TV18, where he was Regional Head based in Bengaluru. His career includes stints at Zee Media, Indian Express, Warner Media, Network18, Sony Pictures, and Network India, with expertise spanning branding and content-led marketing solutions.
Founded in 2021 by Vishnu Sharma and Sapna Sharma, Efficacy Worldwide has swiftly emerged as a future-ready agency, leveraging data, content, and AI-driven insights to deliver impactful campaigns. In a short span, it has built a strong client portfolio that includes Kohler, Omega, Rado, Hero Cycles, Merino Laminates, Suzlon Energy, Foundit (formerly Monster.com), Clear Dekho, ICRI, Municipal Corporation of Delhi, UP Tourism, Microlabs, among others.
With a digital-first stack that integrates walled-garden ecosystems, DMP-enabled DSPs, influencer marketing SaaS tools, funnel optimization, and unified D2C campaign management, the agency continues to push boundaries, driving measurable engagement and ROI at scale.
