New Delhi: EFGH Brand Innovations has announced the appointment of Tanvi Sanghi as its new Executive Creative Director (ECD). A highly regarded creative leader with a strong design foundation, Sanghi brings award-winning experience, sharp conceptual thinking, craft excellence, and confident leadership to the agency.
Sanghi has previously worked at Ogilvy, where she contributed to building impactful brand narratives across categories, strengthening her ability to blend global brand thinking with culturally resonant insights. She also shares a long-standing creative partnership with EFGH’s founder, having earlier collaborated at ITSA on several acclaimed campaigns, including ‘A Table For’ for American Express, Oxigen Wallet’s ‘Stroke of Midnight’ and ‘Play The Host’ for Oxigen Wallet, along with multiple high-impact projects for HCLTech.
An alumna of the National Institute of Design, Sanghi is known for her strong design sensibility, conceptual clarity, speed, and confidence. Her work consistently reflects a balance between idea-first thinking and refined execution, helping brands stand out meaningfully in competitive categories.
Commenting on the appointment, Emmanuel Upputuru, Founder and Creative Chairman, EFGH Brand Innovations, said, “Tanvi is an exceptional talent, conceptually strong, design-led, fast, and confident. We’ve done some of our most rewarding work together in the past at ITSA, and I’m really looking forward to partnering with her again to take EFGH to the proverbial next level. As we pivot slightly and carefully, with bigger ambitions, Tanvi’s leadership will play a critical role in shaping our creative future.”
Speaking on her new role, Sanghi said, “EFGH is at an exciting inflection point, a place that values deep thinking, strong craft, and ambition. Working with Emmanuel again feels like a creative homecoming, and I’m excited to help build work that matches the agency’s vision and momentum.”
