New Delhi: Elite Marque Public Relations, a full-service PR agency has bagged the PR mandate of Westinghouse, a 130-year-old American consumer electronics giant. The partnership between Elite Marque and Westinghouse will bolster the latter by raising and enhancing the public consciousness of the brand. With this mandate, the agency will be managing all the media duties of the brand, its strategic PR and advocacy, Product publicity, influencer engagement activities and reputation management in India. The services will be executed from the agency’s New Delhi office.
Westinghouse, founded in 1886, is a renowned American consumer electronics giant known for its smart television models, batteries, USB chargers, wireless remote systems, gaming, home & office monitors etc. Recently, the brand has launched the ‘Made in India’ Smart TV segment in India and has entered into an exclusive brand licensee agreement with Super Plastronics (SPPL), India’s largest TV manufacturer.
Commenting on the win, Rajat Grover, Founder and CEO, Elite Marque Public Relations said “We are incredibly excited for the opportunity to collaboratively work with the credible and trusted American brand in a global market. We aim to execute creative, disruptive and seamlessly driven impactful PR campaigns that would gain maximum ROI for the brand in India. We hope to leverage our enriched consumer durable and corporate domain expertise to help Westinghouse and SPPL accomplish their desired outputs.”
Commenting on the announcement of the strategic agreement, Pallavi Singh, Vice President, Super Plastronics PVT LTD (SPPL), an exclusive brand licensee of WestinghouseTV in India said “We are enormously excited for this strategic brand communication partnership with Elite Marque. Our prior fruitful collaboration with the agency for our other brand has led us to assign them the PR mandate of Westinghouse. We have always liked their strategic and creative approach to the campaigns. We truly believe that the team can help us gain the much-required momentum and successfully bring the best mileage, image and business outcomes for Westinghouse.”
Recently, the agency has won the PR mandate of Blaupunkt TV India and with Westinghouse, it’s Elite Marque’s 4th International win in a couple of months. The agency was founded in October 2019, just before a few months of the spread of Covid-19 and within 2 years, Elite Marque is serving 30+ brands. With the agency’s extensive experience in communication strategies, reputation management, a team of ex-journos, and robust media relations, the firm grew by more than 100% YOY with a strong national and international clientele in Corporate, Technology, BFSI, Legal, FMCG, Retail, Technology and EdTech domains.
