Global Health Marketing & Communications (GHMC), the global network of independent healthcare agencies, announced the inclusion of Elite PR from Taiwan. This enhances GHMC’s presence in Asia-Pacific and broadens its network’s capabilities.
Established in 1987, Elite PR employs 150 people and operates 13 subsidiaries, including HealthCom, MediCom, and MediCom APAC focusing on healthcare. These entities offer regional and global communication services to healthcare clients, winning 17 PR Awards Asia. The partnership allows Elite PR to expand globally and GHMC to enhance its APAC services.
Tim Goddard, GHMC President, said, “We are thrilled to add Elite PR and its vast array of healthcare communications capabilities to the Global Health Marketing & Communications network. The Asia-Pacific region is becoming increasingly important for the commercial success of global life science companies. Having Elite’s deep in-market knowledge and expertise to help navigate the complexities and nuances in country, and across the region, further strengthens GHMC’s position in APAC and will add tremendous value to our clients around the world. For many years we have leaned on the Elite team to gain insights and expertise into the market in Taiwan, and to welcome the team as an official partner will be equally beneficial to current partners in the network and Elite PR themselves.”
Taiwan’s praised healthcare system, notably the National Health Insurance (NHI), eases public financial strain on medical costs. Strict regulations on medical product promotion in Taiwan require innovative health marketing and communication strategies, honed by Elite PR over the past decade to reach more patients effectively.
Elite PR Group General Manager, Jason Chang said, “We are extremely excited to grow our global footprint and expand our local and regional healthcare services by joining the GHMC family. This partnership will generate more service models and business opportunities, enabling our healthcare teams to deliver for clients on a worldwide basis.”
Priti Mohile, CoFounder of MediaMedic Communications, the exclusive India partner of GHMC, said, “We are very excited to have Elite PR group from Taiwan as our esteemed partners. The partnership helps increase our combined reach in the APAC region. Their deep health expertise and insight-driven communication will add value to our regional campaigns and outreach.”
As the exclusive partner in Taiwan, Elite will join three other APAC partner agencies including Spurwing in Singapore, VIVA! in Australia and MediaMedic in India.
