Mumbai: Ellerton & Co. Public Relations (“Ellerton & Co.”), a strategic communications firm, has announced its expansion into India with the appointment of Sanil Shirsat as India Lead. The move marks the launch of the firm’s ambitious “Greater Southeast Asia” vision, aimed at building powerful communications corridors between India and Southeast Asia.
Shirsat, a seasoned public relations strategist with over 12 years of experience, will spearhead the establishment of Ellerton & Co.’s presence in India, driving business growth and delivering high-impact communication strategies for clients in this dynamic market.
“India is one of the world’s most dynamic and exciting markets, and establishing a presence here is a critical step in our growth journey,” said Oliver Ellerton, Founder and Director of Ellerton & Co. “We are thrilled to welcome Sanil to our team. His extensive experience with global brands, deep understanding of the technology sector, and proven ability to craft compelling narratives make him the ideal leader to build our foundation in India and deliver exceptional value to our clients.”
The expansion into India is a cornerstone of Ellerton & Co.’s wider strategy to create a seamlessly integrated network across Asia’s key growth markets. The firm already operates in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, and Thailand.
“Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, Executive Director. “It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN. This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets.”
Shirsat brings a wealth of experience from top global agencies such as Weber Shandwick, MSLGroup, and Archetype, and his notable five-year tenure at Adfactors PR, where he led the Frontier Tech Practice in Mumbai. He has advised leading global brands, homegrown startups, and conglomerates across business, culture, and technology, with clients including IBM, ABB, McAfee, ServiceNow, Tata Communications, and Air India SATS.
“I am incredibly excited to lead Ellerton & Co.’s charge into India,” said Sanil Shirsat. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. In a future-obsessed world, understanding cross-cultural dynamics is critical. I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.”
Ellerton & Co. works with clients across hospitality, travel, education, energy, sustainability, public sector, technology, investment firms, and high-growth startups. Recent mandates include Star Alliance member Ethiopian Airlines, AI infrastructure leader Nebius, BDx Data Centers, City Energy, Taiwan Trade, and MoneyHero Group.
