Mumbai: Foxtale, a leading new-age skincare brand, has launched its latest video campaign featuring Bollywood actor Emraan Hashmi, known for his iconic on-screen presence and evergreen songs. The collaboration highlights the importance of lip care, especially among men, in a witty and contemporary format.
In the tongue-in-cheek video, Hashmi engages in a humorous exchange with an insurance officer as he attempts to get his lips insured — a playful narrative that culminates with the reveal that his lips stay perfectly protected and hydrated thanks to Foxtale’s Brightening Lip Balm. The campaign blends celebrity charisma with clever storytelling, reinforcing the brand’s philosophy that skincare should be effective yet never boring.
Commenting on the collaboration, Anindita Biswas, Chief Strategy Officer, Foxtale, said, “This video is a perfect example of how skincare can be both culturally engaging and product-focused. Emraan Hashmi’s humor adds a refreshing twist to how lip care is usually portrayed, while putting the spotlight on our Brightening Lip Balm — a product designed to hydrate, protect, and brighten, making it a true everyday essential.”
By combining humor, pop culture, and product focus, the campaign brings Foxtale’s skincare offerings into everyday conversations while appealing to a younger, male demographic. Through this collaboration, the brand continues to blur the lines between beauty, entertainment, and lifestyle, demonstrating that self-care can be fun, accessible, and culturally relevant.
View this post on Instagram
