Mumbai: Bollywood star Emraan Hashmi has teamed up with Summercool Appliances Ltd. for its latest advertising campaign titled “Stay Cool with Summercool”—a creative brand collaboration that blends blockbuster action with everyday comfort.
The campaign is part of the lead-up to Hashmi’s upcoming action-thriller Ground Zero, set to release on April 25, 2025. The ad blends cinematic footage from the film with Summercool’s product story, showing Hashmi stepping from high-octane action scenes into the cool, comfortable world of Summercool’s advanced home appliances.
Directed by Aritra Sen, Ground Zero features Hashmi in the role of a field intelligence officer on one of his most intense missions yet. Riding on the buzz around the film, Summercool has strategically launched the ad in major cinema halls across India—playing just before Ground Zero screenings to tap directly into an audience already primed for action and thrill.
The brand campaign is not limited to cinemas. It’s also running across television, YouTube, and social media platforms, supported by outdoor advertising such as hoardings and posters in key Indian cities. This integrated strategy aims to reach diverse audiences and position Summercool as an essential part of the summer season.
“Partnering with Ground Zero and Imran Hashmi for this ad campaign enabled us to reach audiences in an enhanced cinematic and impactful manner. As Ground Zero brings the heat on screen, Summercool keeps our customers cool and comfortable during this summer,” said Ashutosh Gupta, Director of Sales and Marketing, Summercool Home Appliances Ltd.
With Ground Zero already generating anticipation as one of this summer’s biggest theatrical releases, the Summercool campaign is perfectly timed to engage audiences through a high-energy, film-driven narrative. The collaboration underscores a growing trend in Indian advertising where brand storytelling merges with cinematic experiences to drive both visibility and emotional resonance.
