• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, January 18, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

“Our endeavor is to put India’s development at the core of the public discourse” says Sandeep Gurumurthi – ET NOW

by Editorial
October 25, 2017
in Exclusive, Featured
3 min read
Sandeep Gurumurthi – ET NOW

Share Share ShareShare

ET NOW has newly added Prime time debate show, The India Development Debate coinciding with ‘Rise With India’ proposition, pitted as the most intellectual news debate on Indian television that is being anchored by the Lead Anchor and Managing Editor of the channel Sandeep Gurumurthi along with Supriya Shrinate.

This debate show engages the most erudite experts to discuss subjects that affect India’s holistic development and imagery on every Monday to Friday at 9:00 PM.

Speaking exclusively on the latest developments in the channel and on the newly launched show “The India Development Debate”, Sandeep Gurumurthi briefed us as following:

1) How different is this debate from the debate on the News Channels?

It is radically different from every debate show in the country. Our endeavor is to put India’s development at the core of the public discourse. So therefore not only is the choice of topics that we debate very different but even the nature of speakers. From topnotch economists to policy makers, the pedigree of guests on the show is also a key differentiator. The idea of this show is not to manufacture outrage but to help India develop and to help every Indian rise with India

2) Do Debates act as the major drivers of viewership in News Channel/ Business Channel?

We are not doing this debate show with the intent to drive viewership. We are doing this show with the intent of being change agents.  For a business channel, bulk of our viewership comes from market hours. But I do believe a lot of non-business viewers will switch to ET NOW to watch the India Development Debate. Frankly today no one is talking Development. So it is neither a ‘business channel’ issue nor a ‘general news channel’ issue. We will own this space and make others follow suit.

3) After this experiment of moving beyond market hours helped ET NOW to gain Market Shares?

We are already among the most watched English news channels in the country.

4) Don’t you think debates imposes too much of views than the News Content…?

Depends on the nature of the debate and also on the anchors. I think our debates are solution-oriented, so while we don’t thrust our viewers with our views, we do look at finding solutions to the key issues affecting India’s development.

5) Cracker crackdown, Delhi metro fair hike, Farm loan waivers, Bullet train project – 4 issues raised on India Development Debate will the issues /remedies be carried forward to a conclusive end i.e will the suggestions be placed before relevant authorities?

Infact we are going a step ahead. In a lot of these debates we actually get policy makers on the show to help find solutions. E.g. on GST, we got CEO’s, economists, tax experts on a platform with the Revenue Secretary to thrash out the immediate tweaks needed to smoothen the transition. In just 3 weeks we have had PiyushGoyal (railway minister), JayantSinha (mos aviation), Rajiv kumar( vice chairman- Nitiayog), Amitabh Kant ( CEO- NitiAyog), HasmukhAdhia ( Revenue Secy) participate in the show.

6) Would you expect them to create an Impact in the respective corners…

How would be able to achieve it…?

Yes, that’s the only reason we are doing this.

7) What’s Market share of ET NOW vis a vis your competition

Depends on who you define as competition. In the 6 metro cut, we are the 3rd most watched English news channel (Source: BARC| 22+ M AB| 6 Metros| Wk 32-41’17| All Days; 24 Hrs| Rank basis 3 EBN and 7 EGN channels) Not too many people realise that It’s something I can live with. Specific to the business news category, I would urge everyone to look at the data in a more granular manner. ET NOW gets bulk of its viewership from 6 metro markets, which are core business/news markets. There are business news channels that claim to be leaders and get 40% viewership from Vijaywada and Vishakhapatnam. I have raised it with BARC several times and I hope they will look into it, because these anomalies do affect credibility.

8) Won’t you end up competing with you own Channels like TIMES NOW and MIRROR NOW.

I don’t necessarily think so. Both those channels have a different value proposition for the viewer.

Sandeep Gurumurthi, the Lead Anchor and Executive Editor of Times Network’s Business News Channel ET NOW, anchors the prime-time flagship Business Tonight @ 9pm, daily market news bulletin and Markets@Lunch.

Tags: BusinessET NowIndia DevelopmentMarketnewsSandeepGurumurthi

Related Posts

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders
2021

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

by Editorial
January 18, 2021
0

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with...

Read more
Amit Sethiya, CMO, Syska Group
2021

Top 5 points of Focus for the organization for the year 2021

by Editorial
January 18, 2021
0

Top 5 Points of Focus for the organization for the year 2021 Amit Sethiya, CMO, Syska Group Irrespective of anticipating...

Read more
Please login to join discussion
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Ilayaraja ranked no. 9 in global ranking of Top 25 Composers

April 13, 2014
Zee Kannada to launch Dance Karnataka Dance for the commoners

Zee Kannada to launch Dance Karnataka Dance for the commoners

January 8, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In